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Local services: Google Ads and search copy

Character-limit-ready RSA headlines and descriptions, sitelinks, callouts, snippets, and a lead form asset for plumbing, leak detection, HVAC, cleaning, and moving.

20 templates5 groups25 minOctober 15, 2026

  • templates
  • google ads
  • search ads
  • local services

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1 template open, 20 templates in total. Members see the rest.

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In search ads, the person already has a problem and is looking. The copy's job is to answer ‘is this the right place?’ in 30 and 90 characters. The sets are organized by service: headlines first, then descriptions, sitelinks, callouts, structured snippets, and a lead form asset.

RSA headline sets (30 characters max)

6 templates

Headlines: plumbing and clogs

1. Plumbing Repairs and Clogs 2. Sink and Drain Clog Clearing 3. In-Pipe Camera Inspection 4. Written Price Before We Start 5. Send a Photo for a Price Range 6. No Extra Work Without Your OK 7. Invoiced Plumbing Service 8. After Hours? Message Us

5 templates more in this group for members.

19 templates more for members

This item has 20 templates in total. With a membership you see all of it and copy any line in one click.

  1. RSA description sets (90 characters max)5 templates
  2. Sitelinks (text 25, description lines 35 characters)4 templates
  3. Callouts and structured snippets (25 characters per value)3 templates
  4. Lead form and call assets2 templates
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The same item for other industries

This item has a separately written version for 31 other industries. If you work with them too, open their version.

Local services page

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    6 on-site Reels scripts and 3 call scripts

    0-3sReels 1: Walking-in routine (20s)

    At the door, shoe covers going on. On screen: '3 things we do when we enter your home'

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  • Checklist20 min

    36-point marketing checklist for local services

    • Profile verified; for a business that goes to customers, the address is hidden and a service area is set.
    • Primary category matches the most common job; additional categories are limited to real services.

    36 items · 6 groupsMembers only

  • Message template25 min

    WhatsApp and DM replies

    First reply: urgent problem

    Hi, {NAME} from {COMPANY}. Safety first: if water is running, shut the main valve; if it's electrical, switch off the breaker; if you smell gas, close the gas valve and call 187. So I can help quickly: 1. Which district and neighborhood are you in? 2. Can you send a photo or a 10-second video of the problem? 3. Which floor are you on, and is there an elevator? Once I have those, I'll send the nearest open time and a price range.

    20 templates · 5 groupsMembers only

  • Copy template15 min

    15 copy and message templates for local services

    Meta ad: availability

    Need {SERVICE} in {DISTRICTS}? Call us or send a photo on WhatsApp. Our hours: {HOURS}. We give you the price before we start, and we don't do extra work without your OK.

    15 templates · 4 groupsMembers only