Skip to content
DFXCommunity

Hook bankSales

Consulting and B2B services: Objection and hesitation hooks

Fifty hooks that turn price, timing, trust, ‘we'll do it ourselves,’ and comparison objections into the first line of a LinkedIn post, video, or ad.

50 hooks5 groups10 minOctober 15, 2026

  • objections
  • hooks
  • b2b
  • linkedin

Preview

3 hooks open, 50 hooks in total. Members see the rest.

Create a free accountSee plans

The objection in a decision-maker's head usually goes unsaid, but when a piece of content says it out loud, people stop. Use these as the first line of a LinkedIn post, video, or ad, and show the answer to the objection with evidence in what follows.

Price and budget objections

10 hooks
  1. Here's the line item I ask about first when I hear ‘your price is high.’
  2. Three things set a consulting price: scope, duration, and the hours we need from you.
  3. If the budget is tight, I won't propose a full-scope project; let's start with a small diagnostic.

7 hooks more in this group for members.

47 hooks more for members

This item has 50 hooks in total. With a membership you see all of it and copy any line in one click.

  1. Timing and ‘not now’10 hooks
  2. Trust, confidentiality, and past experience10 hooks
  3. ‘We'll do it ourselves,’ team load, and remote work10 hooks
  4. Comparison and the decision process10 hooks
Create a free accountSee plans

Already have an account? Log in

The same item for other industries

This item has a separately written version for 31 other industries. If you work with them too, open their version.

Consulting and B2B services page

  • Message template12 min

    15 copy and message templates for selling B2B services

    Founder observation post

    Last month I met with three companies in {INDUSTRY}. All three had the same thing going on: {OBSERVATION}. That usually leads to {CONSEQUENCE}. The first step we recommend is simple: {FIRST_STEP}. How does this look at your company? Let's talk in the comments.

    15 templates · 4 groupsMembers only

  • Script15 min

    9 video and call scripts for B2B services

    0-3s1. Founder observation video (60s)

    Close-up to camera. "Last month I saw the same thing at three companies." On screen: the same line.

    9 scripts · 2 groupsMembers only

  • Checklist15 min

    Marketing checklist for consulting firms

    • The homepage's first screen says, in one sentence, who you serve, which problem, and what you do.
    • Every service has its own page with method, duration, deliverables, and an out-of-scope section.

    36 items · 6 groupsMembers only

  • Copy template25 min

    Caption templates

    Three-mistakes post

    The three mistakes we see most often with {TOPIC}: 1. {MISTAKE_1} 2. {MISTAKE_2} 3. {MISTAKE_3} What the three share: {COMMON_THREAD}. Instead, we suggest starting with {SUGGESTION}; {DURATION} is enough for the first step. Which one shows up most at your company? Tell me in the comments and I'll answer one with a concrete example.

    24 templates · 5 groupsMembers only