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Real estate: Listing shoot and content production

47 checks from pre-shoot permission and home prep through the shoot itself, editing, and publishing. Run the same sequence on every listing shoot.

47 items6 groups16 minOctober 15, 2026

  • shoot day
  • listing photography
  • checklist
  • real estate

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3 items open, 47 items in total. Members see the rest.

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Check off the stages of a listing shoot in order: pre-shoot, prep at the home, the shoot, editing, and publishing. Following the same sequence on every listing saves you time and prevents a second visit because of a forgotten shot.

Before the shoot: permission and plan

8 items
  • Written permission to shoot and publish is in hand from the owner, and from the tenant if one lives there.
  • The listing fact sheet is ready: net and gross m², floor, aspect, building fees, title status, and price.
  • The shoot time is picked by the home's aspect, with notes on when light reaches the living room and bedroom.

5 items more in this group for members.

44 items more for members

This item has 47 items in total. With a membership you see all of it and copy any line in one click.

  1. The first 15 minutes at the home: prep8 items
  2. During the shoot: photos and video10 items
  3. Neighborhood, sound, and drone6 items
  4. Editing and delivery8 items
  5. Publishing and archive7 items
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The same item for other industries

This item has a separately written version for 31 other industries. If you work with them too, open their version.

Real estate page

  • Copy template15 min

    15 copy and message templates for agencies

    Portal listing description

    {NEIGHBORHOOD}, {DISTRICT}: {ROOM_COUNT}, {NET_SQM} m² net / {GROSS_SQM} m² gross, floor {FLOOR}, {ASPECT}-facing. Apartment: {SHORT_DESCRIPTION} Building: {BUILDING_AGE} years old, {HEATING}, elevator {ELEVATOR}, parking {PARKING}. Building fees: {FEES}. Title status: {TITLE_STATUS}. Occupancy permit: {OCCUPANCY_PERMIT}. Transport: {TRANSPORT}. Viewings by appointment. {AGENCY} | Authorization certificate no.: {LICENSE_NO}

    15 templates · 4 groupsMembers only

  • Script18 min

    9 short video and call scripts for real estate

    0–3sHome tour (40s)

    Open on the home's strongest spot. On screen: "{NEIGHBORHOOD} · {ROOM_COUNT} · {NET_SQM} m² net". Say: "This is the best spot in the apartment."

    9 scripts · 2 groupsMembers only

  • Message template20 min

    WhatsApp and DM replies

    First reply to a portal inquiry

    Hi {NAME}, this is {AGENT} from {AGENCY}. You messaged on {PORTAL} about the {ROOM_COUNT} in {NEIGHBORHOOD}, and it's still available. Quick details: {NET_SQM} m² net, floor {FLOOR}, building fees {FEES}, price {PRICE}. So I can give you the right information, two questions: when are you hoping to move, and are you planning to pay cash or use a mortgage?

    20 templates · 5 groupsMembers only

  • Checklist10 min

    Real estate agency marketing checklist

    • A written listing agreement is signed with the owner and its end date is in the CRM.
    • Title record, occupancy permit, unpaid building fees, and tenant status are checked.

    36 items · 6 groupsMembers only

  • Hook bank12 min

    Reels and short-video openers

    I open the door, and the first thing you see is the view, not the hallway.

    50 hooks · 5 groupsMembers only