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SaaS and software: Message and email openers

WhatsApp first lines, LinkedIn and Instagram DM openers, trial and renewal email subject lines, and SMS openers: 50 lines for software sales.

50 hooks5 groups10 minOctober 15, 2026

  • whatsapp
  • email
  • sms
  • dm

Preview

3 hooks open, 50 hooks in total. Members see the rest.

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50 lines for WhatsApp first lines, LinkedIn and Instagram DM openers, email subject lines, and SMS openers. The first sentence in the notification preview decides whether the message gets opened.

WhatsApp first lines

10 hooks
  1. Hi {FIRST_NAME}, we got your demo request. This is {REP} from the {PRODUCT} team.
  2. Your trial account is open. Here's a two-minute video for the first step.
  3. You checked ‘inventory tracking’ on the form. What do you use for that today?

7 hooks more in this group for members.

47 hooks more for members

This item has 50 hooks in total. With a membership you see all of it and copy any line in one click.

  1. LinkedIn and Instagram DM openers10 hooks
  2. Email subject lines: trial and activation10 hooks
  3. Email subject lines: sales, renewal, and win-back10 hooks
  4. SMS openers10 hooks
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The same item for other industries

This item has a separately written version for 31 other industries. If you work with them too, open their version.

SaaS and software page

  • Copy template15 min

    14 ad, page, and message templates for SaaS

    Meta ad: switching from the old way

    Doing {TASK} with {OLD_WAY} works, right up until the team grows. With {PRODUCT}, {TASK} happens on one screen: {FEATURE_1}, {FEATURE_2}, and {FEATURE_3}. {TRIAL_TERMS}. If you get stuck during setup, our team is on {SUPPORT_CHANNEL}.

    14 templates · 5 groupsMembers only

  • Script18 min

    8 video and call scripts for SaaS

    0-3s30s screen-recorded demo

    "{TASK}: from 4 steps to 1." Visual: a cluttered {OLD_WAY} screen.

    8 scripts · 2 groupsMembers only

  • Checklist20 min

    A 36-point SaaS marketing checklist

    • The homepage hero says who the product is for and what job it does in one sentence.
    • The pricing page clearly shows VAT status, the pricing unit, and the monthly vs. yearly difference.

    36 items · 6 groupsMembers only

  • Message template20 min

    WhatsApp and DM replies

    First message from an ad

    Hi {FIRST_NAME}, this is {REP} from the {PRODUCT} team. Thanks for writing to us about {AD_TOPIC} from our ad. Two quick questions so I can give you the right information: what do you use for this today, and how many people on your team would use it?

    20 templates · 5 groupsMembers only

  • Hook bank12 min

    45 hooks for SaaS and software

    Are orders still landing in a WhatsApp group? Where do the missed ones go?

    45 hooks · 6 groupsMembers only