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Hair and beauty salons: Message and email openers

50 first lines for the messages that lead to a booking: WhatsApp openers, Instagram DM openers, email subject lines, SMS openers and follow-ups.

50 hooks5 groups9 minOctober 15, 2026

  • message openers
  • whatsapp
  • email subject lines
  • sms

Preview

3 hooks open, 50 hooks in total. Members see the rest.

The first line of a message is the only part visible in the notification: it should be instantly clear who is writing, why, and what's expected from the other person. These 50 openers are for WhatsApp, Instagram DMs, email subject lines and SMS, all written in a polite “you” voice, short and built to lead to a booking.

WhatsApp first lines

10 hooks
  1. Hi {NAME}, welcome to {SALON}; which service are you writing about?
  2. Hi, you wrote outside our hours; we'll reply first thing at 9:30 a.m.
  3. Hi {NAME}, I see you're asking about balayage; one photo of your hair in daylight is all I need.

7 hooks more in this group for members.

47 hooks more for members

This item has 50 hooks in total. With a membership you see all of it and copy any line in one click.

  1. Instagram DM openers10 hooks
  2. Email subject lines10 hooks
  3. SMS openers10 hooks
  4. Follow-up and reconnecting10 hooks

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Hair and beauty salons page
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    15 ready-to-use copy and message templates for salons

    Transformation post

    The request: {CLIENT_REQUEST}. The plan was made together with {STYLIST} at the consultation. Service: {SERVICE} Time: {DURATION} At-home care: {CARE_TIP} Every head of hair has its own history, so results vary from person to person. Let's talk about what's possible for yours at a consultation: {BOOKING_LINK} (Thanks to {CLIENT_NAME} for letting us share.)

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  • Copy template25 min

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    A wash order for your colored hair: {STEP_1}, {STEP_2}, {STEP_3}. Why this order: {REASON}. Every head of hair has a different history, so your stylist {STYLIST} tailors it to yours at the appointment. Save this and check it at your next wash. Questions? Leave them in the comments. {SALON} · {NEIGHBORHOOD}

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