Hook bankContent and social media
Consulting and B2B services: Myth and curiosity hooks
Fifty curiosity hooks that open up common misconceptions about consulting, formalization, process, HR, and compliance, for LinkedIn, video, and ads.
50 hooks5 groups10 minOctober 15, 2026
- myths
- curiosity
- hooks
- b2b
A widely held mistake is the fastest curiosity hook in B2B: decision-makers test what they believe. Tie every hook to a position, an example, and a next step; don't use it just to surprise.
Misconceptions about consulting
- 01Believing a consultant will solve the problems is the most expensive misconception in consulting.
- 02A thick report doesn't mean good work. How many pages is the decisions section?
- 03A consultant doesn't know your company better than you do; what they know is method.
7 hooks more in this group for members.
47 hooks more for members
This item has 50 hooks in total. With a membership you see all of it and copy any line in one click.
- 02Formalization and family business10 hooks
- 03Process, efficiency, and digital transformation10 hooks
- 04HR, performance, and pay10 hooks
- 05Compliance, certificates, and incentives10 hooks
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The same item for other industries
This item has a separately written version for 31 other industries. If you work with them too, open their version.
- Dental clinics
- Plastic and cosmetic surgery
- Hair transplant
- Medical tourism
- Aesthetic medicine
- Psychologists and therapy
- Dietitians and nutrition
- Physiotherapy
- Veterinary clinics
- Gyms and personal training
- Hair and beauty salons
- Real estate
- Interior design and renovation
- Automotive
- Restaurants and cafés
- Hotels and stays
- Tours and travel agencies
- Weddings and events
- Photo and video studios
- Local services
- Schools and courses
- Fashion e-commerce
- Cosmetics and personal care
- Furniture and home decor
- Food brands
- Retail stores
- Online courses and coaching
- SaaS and software
- Insurance and financial advice
- Agencies and freelancers
- Personal brands and creators
More for Consulting and B2B services
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Founder observation postLast month I met with three companies in {INDUSTRY}. All three had the same thing going on: {OBSERVATION}. That usually leads to {CONSEQUENCE}. The first step we recommend is simple: {FIRST_STEP}. How does this look at your company? Let's talk in the comments.
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9 video and call scripts for B2B services
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Marketing checklist for consulting firms
- The homepage's first screen says, in one sentence, who you serve, which problem, and what you do.
- Every service has its own page with method, duration, deliverables, and an out-of-scope section.
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Caption templates
Three-mistakes postThe three mistakes we see most often with {TOPIC}: 1. {MISTAKE_1} 2. {MISTAKE_2} 3. {MISTAKE_3} What the three share: {COMMON_THREAD}. Instead, we suggest starting with {SUGGESTION}; {DURATION} is enough for the first step. Which one shows up most at your company? Tell me in the comments and I'll answer one with a concrete example.
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Reels and short-video openers
I'm drawing one box on the board: who owns it in your company?
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