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Real estate: Caption templates

20 ready captions for educational, process, team, FAQ, and seasonal posts. Fill the variables with your listing's and agency's real details.

20 templates5 groups20 minOctober 15, 2026

  • captions
  • instagram
  • templates
  • real estate

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1 template open, 20 templates in total. Members see the rest.

Caption templates for the posts that build trust beyond listings: education, process, team, FAQs, and seasonal updates. Each one opens with a line that works before ‘See more’ is tapped. After filling the variables, check the details against the listing file.

Educational posts

4 templates

Net vs. gross square meters

Which square meters are you looking at? Net m²: the space you actually use inside the apartment. Gross m²: that plus walls and a share of common areas; how balconies are counted can vary by project. Our listings show both. Take our {ROOM_COUNT} in {NEIGHBORHOOD}: {NET_SQM} m² net, {GROSS_SQM} m² gross. When you compare listings, compare net to net. Leave your questions in the comments.

3 templates more in this group for members.

19 templates more for members

This item has 20 templates in total. With a membership you see all of it and copy any line in one click.

  1. Process and behind the scenes4 templates
  2. Team and agent introductions4 templates
  3. Frequently asked questions4 templates
  4. Seasonal and local posts4 templates

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Real estate page
  • Script18 min

    9 short video and call scripts for real estate

    0–3sHome tour (40s)

    Open on the home's strongest spot. On screen: "{NEIGHBORHOOD} · {ROOM_COUNT} · {NET_SQM} m² net". Say: "This is the best spot in the apartment."

    9 scripts · 2 groupsMembers only

  • Checklist10 min

    Real estate agency marketing checklist

    • A written listing agreement is signed with the owner and its end date is in the CRM.
    • Title record, occupancy permit, unpaid building fees, and tenant status are checked.

    36 items · 6 groupsMembers only

  • Message template20 min

    WhatsApp and DM replies

    First reply to a portal inquiry

    Hi {NAME}, this is {AGENT} from {AGENCY}. You messaged on {PORTAL} about the {ROOM_COUNT} in {NEIGHBORHOOD}, and it's still available. Quick details: {NET_SQM} m² net, floor {FLOOR}, building fees {FEES}, price {PRICE}. So I can give you the right information, two questions: when are you hoping to move, and are you planning to pay cash or use a mortgage?

    20 templates · 5 groupsMembers only

  • Copy template15 min

    15 copy and message templates for agencies

    Portal listing description

    {NEIGHBORHOOD}, {DISTRICT}: {ROOM_COUNT}, {NET_SQM} m² net / {GROSS_SQM} m² gross, floor {FLOOR}, {ASPECT}-facing. Apartment: {SHORT_DESCRIPTION} Building: {BUILDING_AGE} years old, {HEATING}, elevator {ELEVATOR}, parking {PARKING}. Building fees: {FEES}. Title status: {TITLE_STATUS}. Occupancy permit: {OCCUPANCY_PERMIT}. Transport: {TRANSPORT}. Viewings by appointment. {AGENCY} | Authorization certificate no.: {LICENSE_NO}

    15 templates · 4 groupsMembers only

  • Hook bank12 min

    Reels and short-video openers

    I open the door, and the first thing you see is the view, not the hallway.

    50 hooks · 5 groupsMembers only