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ChecklistMeasurement

Hotels and stays: Weekly and monthly performance review

A 48-point list for the weekly ad and message check, the monthly revenue and channel report, optimization decisions, and next month's plan. Read it alongside occupancy and ADR.

48 items6 groups18 minOctober 15, 2026

  • checklist
  • performance report
  • occupancy and adr
  • hotels

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3 items open, 48 items in total. Members see the rest.

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Read ad, booking, and message data in 30 minutes each week, and at month-end build the report around revenue and channel mix. Interpret numbers against the same period last year, not on their own.

Weekly ad check

8 items
  • Each campaign's weekly spend was compared with the planned budget, and if it was more than 15 percent off, the reason was written down.
  • Ads and ad sets that were rejected, limited, or stuck in learning-limited status were listed and resolved.
  • If frequency passed 4 on retargeting sets or 2.5 on cold audiences, the creative was refreshed or the audience widened.

5 items more in this group for members.

45 items more for members

This item has 48 items in total. With a membership you see all of it and copy any line in one click.

  1. Weekly bookings and messages check8 items
  2. Monthly revenue and occupancy report8 items
  3. Monthly channels, content, and reputation8 items
  4. Optimization decisions8 items
  5. Report and next month's plan8 items
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The same item for other industries

This item has a separately written version for 31 other industries. If you work with them too, open their version.

Hotels and stays page

  • Message template12 min

    16 message and copy templates for hotels

    First reply to a rate question

    Hi {NAME}, thanks for reaching out about {DATES}. Our {ROOM_TYPE} is available for those dates: {NIGHTS} nights, {AMOUNT} total including taxes, breakfast {BREAKFAST_STATUS}. Let me know how many of you are coming and, if you're bringing kids, their ages, and I'll find the room that fits best.

    16 templates · 4 groupsMembers only

  • Copy template20 min

    Caption templates

    Room type comparison

    {ROOM_TYPE_1} vs. {ROOM_TYPE_2}, in one sentence: {DIFFERENCE}. {ROOM_TYPE_1}: {SQM_1} m², {BED_1}, {VIEW_1}. {ROOM_TYPE_2}: {SQM_2} m², {BED_2}, {VIEW_2}. Which one suits you? {RECOMMENDATION}. DM us your dates and we'll pick the right room together.

    20 templates · 5 groupsMembers only

  • Checklist20 min

    A 36-point hotel marketing checklist

    • The booking engine lets guests pick dates in 3 taps on mobile.
    • The price shown is the total with taxes; no surprise fees at the last step.

    36 items · 6 groupsMembers only