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ChecklistAdvertising regulations

Furniture and home decor: Compliance, platform policy, and KVKK

53 checks for pricing and discounts, distance sales, delivery and warranty, product claims, commercial messages, KVKK, and platform policies.

53 items6 groups20 minOctober 15, 2026

  • compliance
  • kvkk
  • consumer rights
  • furniture

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This list is not legal advice; it helps you check the points where furniture advertising most often goes wrong. Check the first two sections before a campaign, the fourth before a new product or claim, and the rest each quarter, and confirm current rules at the official source.

Pricing, discounts, and campaigns

9 items
  • The price on the product page, in the catalog, and in the ad is the same and shown with VAT; the current price-labeling rules were checked.
  • In a discount, the crossed-out price is the lowest price from the 30 days before it; the price history for every campaign was exported and filed.
  • The campaign start and end dates are written in the ad and on the landing page, and both return to the regular price when it ends.

6 items more in this group for members.

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This item has 53 items in total. With a membership you see all of it and copy any line in one click.

  1. Distance sales, withdrawal, and made-to-order9 items
  2. Delivery, assembly, warranty, and aftercare8 items
  3. Product claims and labeling8 items
  4. Commercial messages, KVKK, and customer footage10 items
  5. Platform policies and influencer partnerships9 items
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The same item for other industries

This item has a separately written version for 31 other industries. If you work with them too, open their version.

Furniture and home decor page

  • Copy template12 min

    15 copy and message templates for furniture brands

    Measuring guide Reel caption

    Before you order {PRODUCT}, take these four measurements: the spot where it goes, the door width, the elevator interior, and the stairwell turn. Our largest piece is {PIECE_SIZE}. Send us your measurements on WhatsApp and we'll check the fit together. Save this video; you'll need it on delivery day.

    15 templates · 5 groupsMembers only

  • Message template25 min

    WhatsApp and DM replies

    First reply to an ad lead

    Hi {FIRST_NAME}, this is {ADVISOR} from {BRAND}. Thanks for your interest in {PRODUCT}. To find the right model and give you an exact price, I just need three things: 1. The size of the space where the sofa will go 2. A photo of the room 3. Whether there are kids or pets at home To give you an idea: {PRODUCT} runs {PRICE_RANGE}, depending on the number of modules and the fabric group.

    21 templates · 5 groupsMembers only

  • Checklist15 min

    Marketing checklist for furniture brands

    • Every product page lists dimensions in cm and the packed size of the largest piece.
    • Material details (frame, seat, fabric content, legs) match the spec sheet exactly.

    36 items · 6 groupsMembers only

  • Hook bank10 min

    Reels and short-video openers

    Tape measure against the door: will this corner sofa make it through?

    50 hooks · 5 groupsMembers only