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Local services: Meta ad copy

20 Meta ad sets for plumbing, cleaning, moving, maintenance, pest control, retargeting, and business clients: primary text, headline, and description, one angle each.

20 templates5 groups25 minOctober 15, 2026

  • templates
  • meta ads
  • ad copy
  • local services

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1 template open, 20 templates in total. Members see the rest.

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Each set focuses on one angle: the primary text, a headline under 40 characters, and a short description work together. Run different angles as separate ads in the same ad set. Stuffing several angles into one ad keeps you from seeing which message works.

Urgent repairs and plumbing

4 templates

Angle: written price

Primary text: The biggest worry with plumbing work is a bill that grows at the door. Here's how we work: we look at your photo and give a range, the tech writes the final price on site, and nothing starts until you approve it. If extra work comes up, we stop and send you a photo. We serve {DISTRICTS}. Headline: Written price first, then the work Description: Photo-based first assessment

3 templates more in this group for members.

19 templates more for members

This item has 20 templates in total. With a membership you see all of it and copy any line in one click.

  1. Cleaning and washing4 templates
  2. Moving4 templates
  3. Maintenance, seasonal, and pest control4 templates
  4. Retargeting and business customers4 templates
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The same item for other industries

This item has a separately written version for 31 other industries. If you work with them too, open their version.

Local services page

  • Script14 min

    6 on-site Reels scripts and 3 call scripts

    0-3sReels 1: Walking-in routine (20s)

    At the door, shoe covers going on. On screen: '3 things we do when we enter your home'

    9 scripts · 2 groupsMembers only

  • Checklist20 min

    36-point marketing checklist for local services

    • Profile verified; for a business that goes to customers, the address is hidden and a service area is set.
    • Primary category matches the most common job; additional categories are limited to real services.

    36 items · 6 groupsMembers only

  • Message template25 min

    WhatsApp and DM replies

    First reply: urgent problem

    Hi, {NAME} from {COMPANY}. Safety first: if water is running, shut the main valve; if it's electrical, switch off the breaker; if you smell gas, close the gas valve and call 187. So I can help quickly: 1. Which district and neighborhood are you in? 2. Can you send a photo or a 10-second video of the problem? 3. Which floor are you on, and is there an elevator? Once I have those, I'll send the nearest open time and a price range.

    20 templates · 5 groupsMembers only

  • Copy template15 min

    15 copy and message templates for local services

    Meta ad: availability

    Need {SERVICE} in {DISTRICTS}? Call us or send a photo on WhatsApp. Our hours: {HOURS}. We give you the price before we start, and we don't do extra work without your OK.

    15 templates · 4 groupsMembers only