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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

All items

IndustryReal estate

Industry

Industry groupLocal services and hospitality

Industry group

Topic
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Real estate

1,090entries in total

Industry page45 prompts37 files

items
31
hooks
495
templates
184
scripts
96
checklist items
315
  • Message template20 min

    WhatsApp and DM replies

    First reply to a portal inquiry

    Hi {NAME}, this is {AGENT} from {AGENCY}. You messaged on {PORTAL} about the {ROOM_COUNT} in {NEIGHBORHOOD}, and it's still available. Quick details: {NET_SQM} m² net, floor {FLOOR}, building fees {FEES}, price {PRICE}. So I can give you the right information, two questions: when are you hoping to move, and are you planning to pay cash or use a mortgage?

    20 templates · 5 groupsMembers only

  • Script18 min

    9 short video and call scripts for real estate

    0–3sHome tour (40s)

    Open on the home's strongest spot. On screen: "{NEIGHBORHOOD} · {ROOM_COUNT} · {NET_SQM} m² net". Say: "This is the best spot in the apartment."

    9 scripts · 2 groupsMembers only

  • Checklist10 min

    Real estate agency marketing checklist

    • A written listing agreement is signed with the owner and its end date is in the CRM.
    • Title record, occupancy permit, unpaid building fees, and tenant status are checked.

    36 items · 6 groupsMembers only

  • Copy template15 min

    15 copy and message templates for agencies

    Portal listing description

    {NEIGHBORHOOD}, {DISTRICT}: {ROOM_COUNT}, {NET_SQM} m² net / {GROSS_SQM} m² gross, floor {FLOOR}, {ASPECT}-facing. Apartment: {SHORT_DESCRIPTION} Building: {BUILDING_AGE} years old, {HEATING}, elevator {ELEVATOR}, parking {PARKING}. Building fees: {FEES}. Title status: {TITLE_STATUS}. Occupancy permit: {OCCUPANCY_PERMIT}. Transport: {TRANSPORT}. Viewings by appointment. {AGENCY} | Authorization certificate no.: {LICENSE_NO}

    15 templates · 4 groupsMembers only

  • Message template20 min

    Review and reputation replies

    Five stars from a buyer

    {NAME}, thank you so much for your review. The whole team still remembers the {DETAIL_FROM_REVIEW} you mentioned. We wish you many happy years in your new home, and if a question about building fees, utilities, or paperwork comes up after the move, {AGENT} is one message away. {AGENCY}

    23 templates · 5 groupsMembers only

  • Script30 min

    Reels and TikTok scripts

    0–3sDoor to balcony in one take (30s)

    The front door opens and the gimbal moves in at eye level · {NEIGHBORHOOD} · {ROOM_COUNT} · {NET_SQM} m² net · ‘We're touring this home in one take, no cuts, from the front door to the balcony.’

    19 scripts · 5 groupsMembers only

  • Checklist18 min

    Campaign setup and launch

    • The Meta business portfolio is verified, and the payment method on the ad account is set up under the agency's legal name.
    • The ad account has at least two admins and isn't tied to a single personal profile.

    46 items · 6 groupsMembers only

  • Hook bank12 min

    Reels and short-video openers

    I open the door, and the first thing you see is the view, not the hallway.

    50 hooks · 5 groupsMembers only

  • Copy template20 min

    Caption templates

    Net vs. gross square meters

    Which square meters are you looking at? Net m²: the space you actually use inside the apartment. Gross m²: that plus walls and a share of common areas; how balconies are counted can vary by project. Our listings show both. Take our {ROOM_COUNT} in {NEIGHBORHOOD}: {NET_SQM} m² net, {GROSS_SQM} m² gross. When you compare listings, compare net to net. Leave your questions in the comments.

    20 templates · 5 groupsMembers only

  • Message template25 min

    Email and SMS templates

    Buyer welcome

    Subject: {NAME}, let's put your search on one page Preview: Your criteria, a first shortlist, and the next step Hi {NAME}, Thanks for reaching out through {SOURCE}. Here's what I noted from our conversation: you're looking for a {ROOM_TYPE} home in {AREAS}, with a budget of {BUDGET}, and you're planning to move {MOVE_TIMING}. You'll find a first shortlist matching those criteria attached. Next to each listing I've written the net m², building fees, building age, and occupancy permit status; anything I don't know yet is marked ‘to be checked.’ If any of your criteria look wrong, just reply to this email. {AGENT} {AGENCY} · Authorization certificate no: {LICENSE_NO}

    23 templates · 5 groupsMembers only

  • Script30 min

    Video ad scripts

    0–3sHard facts (15s)

    The door opens and the camera walks straight to the living-room window · {NEIGHBORHOOD} · {ROOM_COUNT} · {NET_SQM} m² net · floor {FLOOR} · ‘{NEIGHBORHOOD}: {NET_SQM} square meters net, {ORIENTATION}-facing.’

    23 scripts · 6 groupsMembers only

  • Checklist16 min

    Listing shoot and content production

    • Written permission to shoot and publish is in hand from the owner, and from the tenant if one lives there.
    • The listing fact sheet is ready: net and gross m², floor, aspect, building fees, title status, and price.

    47 items · 6 groupsMembers only

  • Copy template25 min

    Meta ad copy

    Hard facts angle

    Primary text: {NEIGHBORHOOD}, {ROOM_COUNT}, {NET_SQM} m² net, floor {FLOOR}, {ASPECT}-facing. Building fees {FEES}, building {BUILDING_AGE} years old, occupancy permit status: {PERMIT_STATUS}. Price: {PRICE}. The floor plan and all the photos are in the listing. Message us on WhatsApp for a viewing and we'll suggest two times. {AGENCY} · Authorization certificate no.: {LICENSE_NO} Headline: {ROOM_COUNT} in {NEIGHBORHOOD}, {NET_SQM} m² net Description: Price and fees listed

    20 templates · 5 groupsMembers only

  • Script28 min

    Story sequences

    Frame 1Guess the m² (6 frames)

    A locked-off wide shot from the living-room entrance · New listing · {NEIGHBORHOOD} · {ROOM_COUNT} · none

    22 scripts · 5 groupsMembers only

  • Checklist18 min

    Profile, website, and Google profile audit

    • The agency name, address, and phone match the storefront sign exactly, and the business name has no keywords or phrases like ‘best.’
    • The primary category is real estate agency, and the extra categories are limited to services actually offered.

    48 items · 6 groupsMembers only

  • Copy template25 min

    Google Ads and search copy

    RSA: apartments for sale by district

    Headlines: Apartments for Sale {DISTRICT} 2 and 3 Bed Homes in {DISTRICT} Net and Gross m² Listed Listings With Floor Plans We Work With Written Contracts Weekend Viewings Available Help Through Title Transfer Descriptions: Listings in {DISTRICT} with net m², floor, fees, and occupancy permit status. Call to view. Photos, video, and floor plans for every listing. Every step to title day is in writing.

    20 templates · 5 groupsMembers only

  • Script35 min

    Sales call and voice message scripts

    Inbound call: the listing has sold (3 min)

    Opening (0–20s) · ‘Hello, {AGENCY}, this is {AGENT}. Which listing are you calling about?’ · Write down the listing code and check its status in the CRM.

    23 scripts · 6 groupsMembers only

  • Checklist17 min

    Lead follow-up and sales process

    • The in-hours first-reply target is written down (for example, 5 minutes), and the whole team knows it.
    • Leads from the portals, Instagram, WhatsApp, forms, and phone all land in a single CRM or inbox.

    46 items · 6 groupsMembers only

  • Copy template25 min

    Website and landing page sections

    Homepage hero

    Headline: Buying, selling, and renting in {AREA}, every step in writing. Subheadline: {AGENCY} is a licensed agency that has worked in {AREA} for {YEARS} years. Our listings show net m², building fees, and title status on the first screen. Primary button: Browse listings Secondary button: Request a free valuation Trust line: Authorization certificate no.: {LICENSE_NO} · {ADDRESS}

    20 templates · 5 groupsMembers only

  • Checklist17 min

    Weekly and monthly performance review

    • Last week's spend, leads, and viewings are in one table.
    • Leads by source (portal, Meta, Google, referral) were compared with the week before.

    46 items · 6 groupsMembers only

Members get every item in full

Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.