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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

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Industry

Industry groupLocal services and hospitality
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  • Hook bankGyms and personal training12 min

    44 Reels and ad hooks for gyms

    On your first day at the gym, nobody's watching you. They're counting their own reps.

    44 hooks · 5 groupsMembers only

  • Copy templateHair and beauty salons25 min

    Caption templates

    Colored-hair wash order

    A wash order for your colored hair: {STEP_1}, {STEP_2}, {STEP_3}. Why this order: {REASON}. Every head of hair has a different history, so your stylist {STYLIST} tailors it to yours at the appointment. Save this and check it at your next wash. Questions? Leave them in the comments. {SALON} · {NEIGHBORHOOD}

    24 templates · 5 groupsMembers only

  • Message templateReal estate20 min

    WhatsApp and DM replies

    First reply to a portal inquiry

    Hi {NAME}, this is {AGENT} from {AGENCY}. You messaged on {PORTAL} about the {ROOM_COUNT} in {NEIGHBORHOOD}, and it's still available. Quick details: {NET_SQM} m² net, floor {FLOOR}, building fees {FEES}, price {PRICE}. So I can give you the right information, two questions: when are you hoping to move, and are you planning to pay cash or use a mortgage?

    20 templates · 5 groupsMembers only

  • ScriptInterior design and renovation18 min

    9 video and call scripts for interior design

    0–3sBefore and after, one decision (35s)

    Before shot. On screen: "{NEIGHBORHOOD} · {AREA} m² {ROOM}". Say: "{PROBLEM}."

    9 scripts · 2 groupsMembers only

  • ChecklistAutomotive10 min

    A 35-point automotive marketing checklist

    • Google Business Profile category, hours, services, and location are correct.
    • Business name, address, and phone are written the same everywhere.

    35 items · 5 groupsMembers only

  • Copy templateHotels and stays20 min

    Caption templates

    Room type comparison

    {ROOM_TYPE_1} vs. {ROOM_TYPE_2}, in one sentence: {DIFFERENCE}. {ROOM_TYPE_1}: {SQM_1} m², {BED_1}, {VIEW_1}. {ROOM_TYPE_2}: {SQM_2} m², {BED_2}, {VIEW_2}. Which one suits you? {RECOMMENDATION}. DM us your dates and we'll pick the right room together.

    20 templates · 5 groupsMembers only

  • Message templateTours and travel agencies12 min

    16 message and copy templates for travel agencies

    First reply to a price question

    Hi {NAME}, {TOUR_NAME} is {PRICE} per person, including transport, {NIGHTS} nights' accommodation, and {INCLUDED_SUMMARY}. {KEY_EXCLUSION} isn't included. Tell me which departure date you're looking at and how many of you are coming, and I'll check availability right away.

    15 templates · 4 groupsMembers only

  • ScriptWeddings and events15 min

    8 video and call scripts for wedding businesses

    Venue tour, setup day, tasting, henna night setup, winter wedding, planner talk, corporate walk-through, and the first call to a form lead. Second by second, ready to shoot.

    8 scriptsMembers only

  • ChecklistPhoto and video studios20 min

    A 36-point checklist for photo and video studios

    • The Instagram bio states your service, city, and a single contact channel.
    • Story highlights cover your process, FAQs, and the prep guide.

    36 items · 6 groupsMembers only

  • Copy templateSchools and courses15 min

    16 copy and message templates for schools and courses

    Campus tour Reels caption

    The 5 places parents check first on a school visit: the entrance, a classroom, the cafeteria, the playground, and the nurse's office. We covered all of them in {LENGTH} seconds. Book a campus tour for {GRADE_LEVEL} through the link in our profile or at {PHONE}. Anything you'd want to ask on a tour? Leave it in the comments and we'll answer in the next video.

    15 templates · 6 groupsMembers only

  • Copy templateGyms and personal training22 min

    Caption templates

    Form tip

    Three things to watch on {MOVEMENT}: 1. {POINT_1} 2. {POINT_2} 3. {POINT_3} Save this and watch it once before your next workout. Not sure about your form? Show {TRAINER} at the gym. If you're in pain, check with your doctor first.

    21 templates · 5 groupsMembers only

  • Message templateHair and beauty salons20 min

    15 ready-to-use copy and message templates for salons

    Transformation post

    The request: {CLIENT_REQUEST}. The plan was made together with {STYLIST} at the consultation. Service: {SERVICE} Time: {DURATION} At-home care: {CARE_TIP} Every head of hair has its own history, so results vary from person to person. Let's talk about what's possible for yours at a consultation: {BOOKING_LINK} (Thanks to {CLIENT_NAME} for letting us share.)

    15 templates · 5 groupsMembers only

  • ScriptReal estate18 min

    9 short video and call scripts for real estate

    0–3sHome tour (40s)

    Open on the home's strongest spot. On screen: "{NEIGHBORHOOD} · {ROOM_COUNT} · {NET_SQM} m² net". Say: "This is the best spot in the apartment."

    9 scripts · 2 groupsMembers only

  • ChecklistInterior design and renovation10 min

    Interior design and renovation marketing checklist

    • Every portfolio image is from the company's own projects; nothing is taken from another source.
    • Renders and AI images are labeled "3D visualization" or "concept."

    36 items · 6 groupsMembers only

  • Copy templateRestaurants and cafés15 min

    16 copy and message templates for restaurants

    New dish caption

    {DISH} is on the menu this week. {INGREDIENT_STORY} Chef {CHEF_NAME} added it because {REASON}. Available for weekday lunch and dinner. Tap the link in our bio to book a table.

    16 templates · 6 groupsMembers only

  • Message templateHotels and stays12 min

    16 message and copy templates for hotels

    First reply to a rate question

    Hi {NAME}, thanks for reaching out about {DATES}. Our {ROOM_TYPE} is available for those dates: {NIGHTS} nights, {AMOUNT} total including taxes, breakfast {BREAKFAST_STATUS}. Let me know how many of you are coming and, if you're bringing kids, their ages, and I'll find the room that fits best.

    16 templates · 4 groupsMembers only

  • ChecklistWeddings and events20 min

    A 36-point marketing checklist for wedding venues

    • The Google Business Profile has a current category, address, visiting hours, and phone number.
    • The profile has at least 10 new photos from the last 30 days: hall, bridal suite, parking, rain area.

    36 items · 6 groupsMembers only

  • Copy templateLocal services15 min

    15 copy and message templates for local services

    Meta ad: availability

    Need {SERVICE} in {DISTRICTS}? Call us or send a photo on WhatsApp. Our hours: {HOURS}. We give you the price before we start, and we don't do extra work without your OK.

    15 templates · 4 groupsMembers only

  • Message templateSchools and courses22 min

    WhatsApp and DM replies

    Parent asking about the school

    Hello {PARENT_NAME}, this is {ADVISOR} from the {SCHOOL} admissions office. I saw your message about {GRADE_LEVEL}. So I can give you accurate information, three quick questions: 1. What grade is your child in this year? 2. Which term are you thinking of switching for? 3. Will you need the bus service? Based on your answers, I'll send the tuition breakdown and available tour times right away.

    20 templates · 6 groupsMembers only

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Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.