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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

All items

IndustryTours and travel agencies

Industry

Industry groupLocal services and hospitality

Industry group

Topic
Sort:Recommended

Tours and travel agencies

1,116entries in total

Industry page45 prompts37 files

items
31
hooks
495
templates
206
scripts
91
checklist items
324
  • Message template12 min

    16 message and copy templates for travel agencies

    First reply to a price question

    Hi {NAME}, {TOUR_NAME} is {PRICE} per person, including transport, {NIGHTS} nights' accommodation, and {INCLUDED_SUMMARY}. {KEY_EXCLUSION} isn't included. Tell me which departure date you're looking at and how many of you are coming, and I'll check availability right away.

    15 templates · 4 groupsMembers only

  • Checklist20 min

    A 36-point checklist for travel agencies

    • The day-by-day itinerary includes driving and walking times.
    • Included and excluded services are listed side by side on the page.

    36 items · 6 groupsMembers only

  • Copy template25 min

    Caption templates

    What's included and what isn't

    What does the {TOUR_NAME} price include, and what doesn't it? Included: {TRANSPORT}, {NIGHTS} nights in a {HOTEL_CLASS} hotel, {MEALS}, and guiding. Not included: {EXCLUSION_1}, {EXCLUSION_2}, and personal expenses. The per-person price, with all mandatory fees, is {PRICE}. DM us ‘itinerary’ for the day-by-day program and the pre-contract information form.

    22 templates · 5 groupsMembers only

  • Message template25 min

    WhatsApp and DM replies

    First message from an ad

    Hi {NAME}, this is {AGENT} from {AGENCY}. Thanks for your interest in our ad. To send you the right departure and price right away, I just need three things: which tour and date, how many of you there'll be, and whether anyone needs a single room.

    26 templates · 5 groupsMembers only

  • Script35 min

    Reels and TikTok scripts

    0–3sDriving and walking times, honestly (30s)

    A three-column table on screen (Day · Driving · Walking), the guide points to it · ‘{TOUR_NAME}: driving and walking, day by day’ · ‘How long are you on the road and on your feet each day on this tour? I'll give you the numbers.’

    20 scripts · 5 groupsMembers only

  • Checklist18 min

    Campaign setup and launch

    • The Facebook Page and ad account are registered to the agency's legal name, and the ad agency has separate, defined access.
    • The ad account's payment method, tax details, and monthly spending limit match the planned departure budget.

    48 items · 6 groupsMembers only

  • Hook bank10 min

    Reels and short-video openers

    5:30 a.m., the coach door opens and the first suitcase goes into the hold.

    50 hooks · 5 groupsMembers only

  • Copy template25 min

    Meta ad copy

    What's included and what isn't

    Primary text: {TOUR_NAME} is {PRICE} per person, all mandatory fees included. Included: {INCLUDED_SUMMARY}. Not included: {EXCLUDED_SUMMARY}. We've written both side by side next to the day-by-day itinerary. If you have questions, message us on WhatsApp. Headline: What's included and what isn't Description: Per person, mandatory fees included

    21 templates · 5 groupsMembers only

  • Message template28 min

    Review and reputation replies

    Review praising the guide

    Hi {NAME}, thank you for the kind words. We shared what you wrote about {PRAISED_TOPIC} with our guide, {GUIDE_NAME}. It was a pleasure having you on the {TOUR_NAME} route. We hope to see you on the next one. {SIGNATURE}

    26 templates · 5 groupsMembers only

  • Script35 min

    Video ad scripts

    0–3sWhat's included and what isn't (30s)

    A printed itinerary on a desk, two highlighters in different colors · ‘{TOUR_NAME}: what's in, what's out?’ · ‘What does the {TOUR_NAME} price include, and what doesn't it? I'll tell you in thirty seconds.’

    20 scripts · 5 groupsMembers only

  • Checklist18 min

    Content production and shoot day

    • The tour and day to film were chosen, and the content list (itinerary, guide, inclusions, breaks, hotels) is written out with channel and length.
    • Each topic has two different hooks; because the tour won't revisit a stop, both can be cut from the same footage.

    48 items · 6 groupsMembers only

  • Copy template25 min

    Google Ads and search copy

    Brand search RSA

    Headlines (30 characters max): 1. {AGENCY} official site 2. A licensed travel agency 3. License no: {LICENSE_NO} 4. Day-by-day tour itineraries 5. Clear per-person prices 6. Inclusions listed plainly 7. Ask us on WhatsApp 8. Our {CITY} office is open Descriptions (90 characters max): 1. Itineraries and what's included or not are written side by side on our site. 2. Our license number is {LICENSE_NO}. Check it on TURSAB's lookup page. 3. Departure dates, fill, and the pre-contract information form on one page.

    24 templates · 5 groupsMembers only

  • Message template30 min

    Email and SMS templates

    Welcome to the newsletter

    Subject: Welcome, {NAME} Hi {NAME}, Thanks for signing up for the {AGENCY} newsletter. We'll send at most {FREQUENCY} emails a month: new routes, the departure calendar, and visa reminders. No sales pressure; every email links to the pre-contract information form and the full itinerary. You can leave the list at any time: {UNSUBSCRIBE_LINK}. Our license number is {LICENSE_NO}. {SIGNATURE}

    26 templates · 5 groupsMembers only

  • Script35 min

    Story sequences

    Frame 1New tour: a first look (6 frames)

    A blank map, the route line begins · ‘New route: {TOUR_NAME}’

    20 scripts · 5 groupsMembers only

  • Checklist20 min

    Profile, website, and Business Profile audit

    • The profile is verified, and the primary category is ‘Travel agency’ or ‘Tour operator,’ chosen to match what the business actually does.
    • Name, address, and phone match the website and TURSAB records character for character, and the profile name wasn't altered in a misleading way.

    48 items · 6 groupsMembers only

  • Hook bank11 min

    Myth and curiosity hooks

    Why is ‘a package tour means everything's included’ so often misunderstood?

    50 hooks · 5 groupsMembers only

  • Copy template28 min

    Website and landing page sections

    Home page hero

    Headline: See the itinerary day by day and the price by line item Subtext: {AGENCY} has run {REGION} tours for {YEARS} years. Every tour's day-by-day itinerary, what's included and what isn't, and the pre-contract information form are on the page before you buy. Button 1: See the departure calendar Button 2: Write on WhatsApp Trust line: License no. {LICENSE_NO} · Our {CITY} office is open

    22 templates · 5 groupsMembers only

  • Script38 min

    Sales call and phone scripts

    A tour inquiry call: the first 2 minutes

    Opening (0–10s) · ‘{AGENCY}, this is {NAME}. How can I help?’ · Write down the name and phone number.

    23 scripts · 5 groupsMembers only

  • Checklist18 min

    Lead follow-up and sales process

    • WhatsApp, Instagram DMs, forms, email, and phone inquiries are collected in one place, and no channel lives on a separate phone.
    • The first-reply target during business hours is written down, for example 10 minutes, with an after-hours greeting and a next-day time set.

    48 items · 6 groupsMembers only

  • Copy template25 min

    Profile and business profile copy

    Culture tour agency

    Licensed travel agency · No. {LICENSE_NO} Culture tours, day-by-day itineraries Inclusions and exclusions in writing DM ‘itinerary’ for the plan

    24 templates · 5 groupsMembers only

Members get every item in full

Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.