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Local services: Profile, website, and Google profile audit

A 48-item audit of your Google Business Profile, reviews, Instagram, WhatsApp Business, website, and map listings; repeat it every three months.

48 items6 groups18 minOctober 15, 2026

  • checklist
  • profile audit
  • google business profile
  • website

Preview

3 items open, 48 items in total. Members see the rest.

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In local services, customers often meet you not through an ad but on Google, when they search your company name or land on your profile page. Run this audit once when you start with a new business, then every three months.

Google Business Profile: identity and basics

8 items
  • The profile is verified and owned by the company's admin email; access for the old agency, former employees, and personal emails was removed.
  • For jobs done at the customer's address, the address is hidden and the service area is set to the real districts; the address shows only if there's an open office or storefront.
  • The business name matches the license and the sign; no service, district, phone number, or ‘24/7’ was added to the end of it.

5 items more in this group for members.

45 items more for members

This item has 48 items in total. With a membership you see all of it and copy any line in one click.

  1. Services, photos, and posts8 items
  2. Reviews and reputation8 items
  3. Instagram and WhatsApp Business profiles8 items
  4. Website8 items
  5. Consistency and maps8 items
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The same item for other industries

This item has a separately written version for 31 other industries. If you work with them too, open their version.

Local services page

  • Copy template15 min

    15 copy and message templates for local services

    Meta ad: availability

    Need {SERVICE} in {DISTRICTS}? Call us or send a photo on WhatsApp. Our hours: {HOURS}. We give you the price before we start, and we don't do extra work without your OK.

    15 templates · 4 groupsMembers only

  • Script14 min

    6 on-site Reels scripts and 3 call scripts

    0-3sReels 1: Walking-in routine (20s)

    At the door, shoe covers going on. On screen: '3 things we do when we enter your home'

    9 scripts · 2 groupsMembers only

  • Message template25 min

    WhatsApp and DM replies

    First reply: urgent problem

    Hi, {NAME} from {COMPANY}. Safety first: if water is running, shut the main valve; if it's electrical, switch off the breaker; if you smell gas, close the gas valve and call 187. So I can help quickly: 1. Which district and neighborhood are you in? 2. Can you send a photo or a 10-second video of the problem? 3. Which floor are you on, and is there an elevator? Once I have those, I'll send the nearest open time and a price range.

    20 templates · 5 groupsMembers only

  • Checklist20 min

    36-point marketing checklist for local services

    • Profile verified; for a business that goes to customers, the address is hidden and a service area is set.
    • Primary category matches the most common job; additional categories are limited to real services.

    36 items · 6 groupsMembers only