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Tours and travel agencies: Campaign setup and launch

A 48-point list covering accounts and access, tracking, audiences, creative, departure-based budget, and the first 72 hours. Run through it before a tour campaign goes live.

48 items6 groups18 minOctober 15, 2026

  • checklist
  • campaign setup
  • meta ads
  • tours

Preview

3 items open, 48 items in total. Members see the rest.

Go through the list in order before a tour campaign goes live, and finish the last section within three days of launch. Because budget changes with the departure date and with fill, evaluate the campaign departure by departure.

Accounts, Page, and access

8 items
  • The Facebook Page and ad account are registered to the agency's legal name, and the ad agency has separate, defined access.
  • The ad account's payment method, tax details, and monthly spending limit match the planned departure budget.
  • The agency license number and legal name are written in the Page's About section and in the ad account's business information.

5 items more in this group for members.

45 items more for members

This item has 48 items in total. With a membership you see all of it and copy any line in one click.

  1. Tracking and measurement8 items
  2. Audiences and targeting8 items
  3. Creative and copy8 items
  4. Budget and departure-based structure8 items
  5. Launch day and the first 72 hours8 items

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Tours and travel agencies page
  • Message template12 min

    16 message and copy templates for travel agencies

    First reply to a price question

    Hi {NAME}, {TOUR_NAME} is {PRICE} per person, including transport, {NIGHTS} nights' accommodation, and {INCLUDED_SUMMARY}. {KEY_EXCLUSION} isn't included. Tell me which departure date you're looking at and how many of you are coming, and I'll check availability right away.

    15 templates · 4 groupsMembers only

  • Copy template25 min

    Caption templates

    What's included and what isn't

    What does the {TOUR_NAME} price include, and what doesn't it? Included: {TRANSPORT}, {NIGHTS} nights in a {HOTEL_CLASS} hotel, {MEALS}, and guiding. Not included: {EXCLUSION_1}, {EXCLUSION_2}, and personal expenses. The per-person price, with all mandatory fees, is {PRICE}. DM us ‘itinerary’ for the day-by-day program and the pre-contract information form.

    22 templates · 5 groupsMembers only

  • Checklist20 min

    A 36-point checklist for travel agencies

    • The day-by-day itinerary includes driving and walking times.
    • Included and excluded services are listed side by side on the page.

    36 items · 6 groupsMembers only

  • Hook bank10 min

    Reels and short-video openers

    5:30 a.m., the coach door opens and the first suitcase goes into the hold.

    50 hooks · 5 groupsMembers only