Skip to content
DFXCommunity

ChecklistAdvertising

Plastic and cosmetic surgery: Campaign setup and launch

52 items to check before a Meta and Google Ads campaign goes live: account ownership, cosmetic procedure policy, pixel and CAPI, audiences, markets abroad, and the first 72 hours.

52 items6 groups22 minOctober 15, 2026

  • checklist
  • campaign launch
  • meta ads
  • plastic surgery

Preview

3 items open, 52 items in total. Members see the rest.

Items to check off one by one before a new plastic surgery campaign goes live; use it for Meta and Google Ads together. If an item can't be checked off, keep the campaign in draft until it's done.

Account, access, and ownership

8 items
  • The ad account's payment method is the clinic's or hospital company's card, and the billing name and tax details match the official documents.
  • Business Manager has at least two admins: the surgeon or clinic owner, and a second authorized person from the clinic.
  • Access for former agencies and departed employees was removed, and the access list was saved with a date.

5 items more in this group for members.

49 items more for members

This item has 52 items in total. With a membership you see all of it and copy any line in one click.

  1. Cosmetic procedure policy and creative9 items
  2. Pixel, CAPI, and conversions9 items
  3. Audiences, location, and markets abroad8 items
  4. Budget, structure, and bidding9 items
  5. Launch day and the first 72 hours9 items

Already have an account? Log in

Plastic and cosmetic surgery page
  • Hook bank12 min

    44 hooks for plastic surgery

    Scared of general anesthesia? 40 seconds with our anesthesiologist.

    44 hooks · 6 groupsMembers only

  • Message template15 min

    16 copy and message templates for plastic surgery

    Caption for the surgeon's Q&A video

    The question I hear most at consultations: "{QUESTION}" My short answer: {SHORT_ANSWER} Every case is different, and we work out what's right for you at the consultation. Leave your question in the comments and I'll answer it in the next video. {SURGEON} · {CLINIC}

    16 templates · 5 groupsMembers only

  • Copy template22 min

    Caption templates

    Carousel explaining a procedure

    What is {PROCEDURE}, and what gets discussed at the consultation? We walked through it in {SLIDE_COUNT} steps. This post is general information; the surgeon decides which option suits you after an exam. Every operation carries risks, and these are explained in writing at the consultation. Save it and add it to your list of questions for the consultation. {SURGEON} · {CLINIC}

    20 templates · 5 groupsMembers only

  • Checklist20 min

    A 36-point marketing checklist for plastic surgery

    • The surgeon's title, specialty certificate, and affiliations are written in their official form.
    • Where surgeries happen (hospital, OR) and who's on the anesthesia team is confirmed.

    36 items · 6 groupsMembers only

  • Hook bank12 min

    Reels and short-video openers

    Before every surgery, the same three documents are laid out on the consultation desk.

    50 hooks · 5 groupsMembers only