ChecklistContent and social media
Gyms and personal training: Profile, website, and Google profile audit
A 54-point quarterly audit for your Google Business Profile, Instagram, website, and other listings. Check, one by one, that your name, address, hours, and first-screen details agree.
54 items6 groups20 minOctober 15, 2026
- profile audit
- google business profile
- website
- gyms
Audit your profiles against this list every three months. A prospect sees you on Google and Instagram first and on your site second; if the three don't agree, trust breaks at first glance.
Google Business Profile: the basics
- The profile is verified, at least two people are managers, and anyone who left the team no longer has access.
- The business name matches the sign exactly, with no neighborhood, ‘best’, or keywords added to it.
- The primary category reflects your main service (gym, Pilates studio), and secondary categories are only disciplines you really offer.
7 items more in this group for members.
51 items more for members
This item has 54 items in total. With a membership you see all of it and copy any line in one click.
- 02Google Business Profile: content, reviews, and engagement8 items
- 03Instagram profile and highlights9 items
- 04Website: the first screen and trust9 items
- 05Website: technical and local visibility10 items
- 06Consistency and other listings8 items
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The same item for other industries
This item has a separately written version for 31 other industries. If you work with them too, open their version.
- Dental clinics
- Plastic and cosmetic surgery
- Hair transplant
- Medical tourism
- Aesthetic medicine
- Psychologists and therapy
- Dietitians and nutrition
- Physiotherapy
- Veterinary clinics
- Hair and beauty salons
- Real estate
- Interior design and renovation
- Automotive
- Restaurants and cafés
- Hotels and stays
- Tours and travel agencies
- Weddings and events
- Photo and video studios
- Local services
- Schools and courses
- Fashion e-commerce
- Cosmetics and personal care
- Furniture and home decor
- Food brands
- Retail stores
- Online courses and coaching
- Consulting and B2B services
- SaaS and software
- Insurance and financial advice
- Agencies and freelancers
- Personal brands and creators
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