ChecklistContent and social media
Tours and travel agencies: Profile, website, and Business Profile audit
A 48-point audit list for Google Business Profile, Instagram, the website and tour pages, sign-up and payment, platform listings, and search visibility. Repeat it every three months.
48 items6 groups20 minOctober 15, 2026
- checklist
- profile audit
- google business profile
- tours
Every three months, audit the agency's own channels and the third-party pages customers look at when they decide. Write down every inconsistency you find as a task, with an owner and a date.
Google Business Profile
- The profile is verified, and the primary category is ‘Travel agency’ or ‘Tour operator,’ chosen to match what the business actually does.
- Name, address, and phone match the website and TURSAB records character for character, and the profile name wasn't altered in a misleading way.
- Opening hours, days off, and the holiday-week schedule are current, and the emergency line is listed separately.
5 items more in this group for members.
45 items more for members
This item has 48 items in total. With a membership you see all of it and copy any line in one click.
- 02Instagram and Facebook profiles8 items
- 03Website: home page and tour pages8 items
- 04Sign-up, payment, and mobile experience8 items
- 05Reviews, maps, and platform listings8 items
- 06Search visibility and technical audit8 items
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The same item for other industries
This item has a separately written version for 31 other industries. If you work with them too, open their version.
- Dental clinics
- Plastic and cosmetic surgery
- Hair transplant
- Medical tourism
- Aesthetic medicine
- Psychologists and therapy
- Dietitians and nutrition
- Physiotherapy
- Veterinary clinics
- Gyms and personal training
- Hair and beauty salons
- Real estate
- Interior design and renovation
- Automotive
- Restaurants and cafés
- Hotels and stays
- Weddings and events
- Photo and video studios
- Local services
- Schools and courses
- Fashion e-commerce
- Cosmetics and personal care
- Furniture and home decor
- Food brands
- Retail stores
- Online courses and coaching
- Consulting and B2B services
- SaaS and software
- Insurance and financial advice
- Agencies and freelancers
- Personal brands and creators
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