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Restaurants and cafés: Campaign setup and launch

A 53-item pre-launch checklist from account access to tracking, location targeting, meal-time scheduling, creatives, and the first 72 hours.

53 items6 groups20 minOctober 15, 2026

  • campaign setup
  • checklist
  • meta ads
  • restaurants

Preview

3 items open, 53 items in total. Members see the rest.

Run through this list from top to bottom before you launch any restaurant or café campaign. A single missing item can burn the budget on the busiest night of the week.

Account and access

8 items
  • The business owns the ad account and the business portfolio; the agency and team members are added only as partners.
  • The Facebook Page and the Instagram account are connected to the ad account and selected as the ad identity.
  • A payment method is set, an account spending limit is in place, and the person who tracks the invoice is named.

5 items more in this group for members.

50 items more for members

This item has 53 items in total. With a membership you see all of it and copy any line in one click.

  1. Tracking: pixel, CAPI, and tags10 items
  2. Audience and location8 items
  3. Creative and copy11 items
  4. Budget and timing8 items
  5. Launch day and the first 72 hours8 items

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Restaurants and cafés page
  • Copy template15 min

    16 copy and message templates for restaurants

    New dish caption

    {DISH} is on the menu this week. {INGREDIENT_STORY} Chef {CHEF_NAME} added it because {REASON}. Available for weekday lunch and dinner. Tap the link in our bio to book a table.

    16 templates · 6 groupsMembers only

  • Script20 min

    10 video and phone scripts for restaurants

    0-2sMaking the signature dish (30s)

    Close-up of the dish's strongest moment (sauce pour / sizzling pan). On-screen text: "How we make {DISH}"

    10 scripts · 2 groupsMembers only

  • Message template20 min

    WhatsApp and DM replies

    Copy-and-fill booking form

    Hi {NAME}, welcome. To speed up your booking, just copy the lines below and fill them in: Full name: Date and time: Number of guests: Seating preference (garden / indoors): Notes (allergies, high chair, special occasion): As soon as your message comes in, we'll check the table and confirm within {CONFIRMATION_TIME}.

    23 templates · 5 groupsMembers only

  • Checklist15 min

    A 37-point restaurant marketing checklist

    • The Instagram bio shows the neighborhood, cuisine, hours, and a single booking method.
    • The bio link gets to the menu and booking in two taps.

    37 items · 6 groupsMembers only

  • Hook bank12 min

    Reels and short-video openers

    That sizzle is the meat's first second in the pan. We wait 90 seconds to flip it.

    50 hooks · 5 groupsMembers only