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Psychologists and therapy: Profile, website, and Google listing audit

A 52-item quarterly audit of your Instagram profile, Google Business Profile, and website; every item can be verified on screen.

52 items6 groups18 minOctober 15, 2026

  • checklist
  • profile audit
  • google business profile
  • website

Preview

3 items open, 52 items in total. Members see the rest.

A quarterly audit of your Instagram profile, Google Business Profile, and website. Every item can be verified on screen, so open each page and look rather than saying “it looks right.”

Instagram profile

9 items
  • The username and display name match the practice's or practitioner's real name; the name field has no keyword stuffing or inflated titles.
  • The bio has the title, the city or online availability, the service type, and a single link; it stays within 150 characters.
  • The title in the bio matches the diploma exactly; areas still in training aren't described as a specialty.

6 items more in this group for members.

49 items more for members

This item has 52 items in total. With a membership you see all of it and copy any line in one click.

  1. Highlights and content mix7 items
  2. Google Business Profile11 items
  3. Website: first screen and trust9 items
  4. Website: service pages, form, and technical10 items
  5. Other profiles and consistency6 items

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Psychologists and therapy page
  • Hook bank10 min

    45 hooks for therapists

    Anxiety is basically an alarm system. The problem isn't the alarm, it's the setting.

    45 hooks · 5 groupsMembers only

  • Copy template15 min

    16 copy and message templates for a therapy practice

    Psychoeducation post

    {CONCEPT} is often misunderstood. In short: {ONE_LINE_DEFINITION} In daily life it can look like this: {EXAMPLE_SITUATION} Noticing it isn't a diagnosis. It just means knowing what to look for. If you'd like to talk about it one on one, you can request an intro call through the link in the profile. {PRACTITIONER}, {TITLE}

    16 templates · 6 groupsMembers only

  • Script20 min

    9 video and call scripts for therapists

    0–3sWhen should you start therapy? (40s)

    practitioner, close-up. Voice: "Don't wait for everything to get really bad before starting therapy." On screen: When should you start?

    9 scripts · 2 groupsMembers only

  • Message template20 min

    WhatsApp and DM replies

    First message from an ad

    Hi {FIRST_NAME}, thank you for writing to the {PRACTICE} team. I'm {COORDINATOR}, the client coordinator. To find the right practitioner for you, we start with a short intro call; it isn't therapy, just a chance to meet. Two quick questions: 1. Is the support for you, for you as a couple, or for your child? 2. Do you prefer online or in person? No need to write any details.

    22 templates · 5 groupsMembers only

  • Checklist25 min

    Therapy practice marketing checklist

    • The practitioner's diploma title, training, and certificates are collected in one folder, and all copy is written against that list.
    • The Instagram bio has the title, city, online session info, and one link; no inflation like "best" or "expert."

    40 items · 6 groupsMembers only

  • Hook bank12 min

    Reels and short-video openers

    The most-used thing in a therapy room isn't the tissue box. Let me show you.

    50 hooks · 5 groupsMembers only