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Hotels and stays: Campaign setup and launch

A 48-point list covering accounts and access, tracking, audiences, creative, budget, and the first 72 hours. Run through it before a hotel campaign goes live.

48 items6 groups18 minOctober 15, 2026

  • checklist
  • campaign setup
  • meta ads
  • hotels

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3 items open, 48 items in total. Members see the rest.

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Go through the list in order before a campaign goes live, and finish the last section within three days of launch. If there's an item you can't tick, don't start spending; fix it first.

Accounts, Page, and access

8 items
  • The Facebook Page and ad account are registered to the hotel's business, and the agency has separate, defined access.
  • Payment method, tax details, and the monthly spending limit in the ad account match the planned budget.
  • At least two people have admin access, and the account isn't tied to one person's personal profile.

5 items more in this group for members.

45 items more for members

This item has 48 items in total. With a membership you see all of it and copy any line in one click.

  1. Tracking and measurement8 items
  2. Audiences and targeting8 items
  3. Creative and copy8 items
  4. Budget and campaign structure8 items
  5. Launch day and the first 72 hours8 items
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The same item for other industries

This item has a separately written version for 31 other industries. If you work with them too, open their version.

Hotels and stays page

  • Message template12 min

    16 message and copy templates for hotels

    First reply to a rate question

    Hi {NAME}, thanks for reaching out about {DATES}. Our {ROOM_TYPE} is available for those dates: {NIGHTS} nights, {AMOUNT} total including taxes, breakfast {BREAKFAST_STATUS}. Let me know how many of you are coming and, if you're bringing kids, their ages, and I'll find the room that fits best.

    16 templates · 4 groupsMembers only

  • Copy template20 min

    Caption templates

    Room type comparison

    {ROOM_TYPE_1} vs. {ROOM_TYPE_2}, in one sentence: {DIFFERENCE}. {ROOM_TYPE_1}: {SQM_1} m², {BED_1}, {VIEW_1}. {ROOM_TYPE_2}: {SQM_2} m², {BED_2}, {VIEW_2}. Which one suits you? {RECOMMENDATION}. DM us your dates and we'll pick the right room together.

    20 templates · 5 groupsMembers only

  • Checklist20 min

    A 36-point hotel marketing checklist

    • The booking engine lets guests pick dates in 3 taps on mobile.
    • The price shown is the total with taxes; no surprise fees at the last step.

    36 items · 6 groupsMembers only