ChecklistContent and social media
Plastic and cosmetic surgery: Profile and Google profile audit
50 audit items for the Instagram profile, highlights, procedure and surgeon pages, the photo upload form, the Google Business Profile, and listing consistency.
50 items6 groups20 minOctober 15, 2026
- checklist
- profile audit
- google business profile
- plastic surgery
An audit to run when you start working with a new surgeon or clinic and then once a quarter. Check every item from a phone, through the eyes of a candidate who isn't logged in, and test separately what someone looking from abroad sees.
Instagram profile
- The username and profile name carry the surgeon's title or the clinic name and ‘plastic surgery,’ written to match the official documents.
- The profile photo is the surgeon's portrait or the clinic logo, reads at small size, and contains no body or facial-detail imagery.
- The account is a business account, with the category set to ‘Plastic surgeon’ or ‘Cosmetic surgery.’
5 items more in this group for members.
47 items more for members
This item has 50 items in total. With a membership you see all of it and copy any line in one click.
- 02Highlights, pinned posts, and the grid8 items
- 03Website: procedure and surgeon pages9 items
- 04Website: forms, photo upload, and technical9 items
- 05Google Business Profile8 items
- 06Listings, visibility abroad, and consistency8 items
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The same item for other industries
This item has a separately written version for 31 other industries. If you work with them too, open their version.
- Dental clinics
- Hair transplant
- Medical tourism
- Aesthetic medicine
- Psychologists and therapy
- Dietitians and nutrition
- Physiotherapy
- Veterinary clinics
- Gyms and personal training
- Hair and beauty salons
- Real estate
- Interior design and renovation
- Automotive
- Restaurants and cafés
- Hotels and stays
- Tours and travel agencies
- Weddings and events
- Photo and video studios
- Local services
- Schools and courses
- Fashion e-commerce
- Cosmetics and personal care
- Furniture and home decor
- Food brands
- Retail stores
- Online courses and coaching
- Consulting and B2B services
- SaaS and software
- Insurance and financial advice
- Agencies and freelancers
- Personal brands and creators
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