ChecklistAdvertising
Schools and courses: Campaign setup and launch
48 checks before launching a Meta or Google campaign: account access, pixel and CAPI, parent targeting, creatives, budget, and the first 72 hours.
48 items6 groups20 minOctober 15, 2026
- checklist
- campaign
- meta ads
- pixel
- enrollment
Go through this list with the admissions office and school management before launching an enrollment-season campaign. Every item can be answered yes or no; don't launch with a no until it's fixed or someone owns the fix.
Account and access
- The ad account is connected to the school's Meta Business Manager, not to a personal profile.
- The Business Manager has at least two full admins, one of them a school official.
- Payment method and billing details match the school's legal name and tax ID.
5 items more in this group for members.
45 items more for members
This item has 48 items in total. With a membership you see all of it and copy any line in one click.
- 02Measurement: pixel, CAPI, and conversions8 items
- 03Audiences and location8 items
- 04Creative and copy8 items
- 05Budget, calendar, and structure8 items
- 06Launch and the first 72 hours8 items
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The same item for other industries
This item has a separately written version for 31 other industries. If you work with them too, open their version.
- Dental clinics
- Plastic and cosmetic surgery
- Hair transplant
- Medical tourism
- Aesthetic medicine
- Psychologists and therapy
- Dietitians and nutrition
- Physiotherapy
- Veterinary clinics
- Gyms and personal training
- Hair and beauty salons
- Real estate
- Interior design and renovation
- Automotive
- Restaurants and cafés
- Hotels and stays
- Tours and travel agencies
- Weddings and events
- Photo and video studios
- Local services
- Fashion e-commerce
- Cosmetics and personal care
- Furniture and home decor
- Food brands
- Retail stores
- Online courses and coaching
- Consulting and B2B services
- SaaS and software
- Insurance and financial advice
- Agencies and freelancers
- Personal brands and creators
More for Schools and courses
Schools and courses page45 opening lines for schools and courses
Will switching schools set my child back? Here are the first 4 weeks.
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16 copy and message templates for schools and courses
Campus tour Reels captionThe 5 places parents check first on a school visit: the entrance, a classroom, the cafeteria, the playground, and the nurse's office. We covered all of them in {LENGTH} seconds. Book a campus tour for {GRADE_LEVEL} through the link in our profile or at {PHONE}. Anything you'd want to ask on a tour? Leave it in the comments and we'll answer in the next video.
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9 video and call scripts for schools and courses
0-3sCampus tour, 45sFront gate, camera walks forward. On screen: "Where should you look first on a school visit?"
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WhatsApp and DM replies
Parent asking about the schoolHello {PARENT_NAME}, this is {ADVISOR} from the {SCHOOL} admissions office. I saw your message about {GRADE_LEVEL}. So I can give you accurate information, three quick questions: 1. What grade is your child in this year? 2. Which term are you thinking of switching for? 3. Will you need the bus service? Based on your answers, I'll send the tuition breakdown and available tour times right away.
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Enrollment season marketing checklist
- Open seats and enrollment targets by grade level are agreed in writing.
- Tuition, installment, and early-enrollment terms are approved by leadership and kept in one document.
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Reels and short-video openers
7:40 a.m.: the bus is at the gate, the duty teacher is in place, first bell at 8:10.
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