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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

All items

Industry

Industry

Industry groupLocal services and hospitality
Topic
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  • Hook bankGyms and personal training12 min

    Objection and hesitation hooks

    Divide the monthly fee by the days you actually come. That's the real number.

    50 hooks · 5 groupsMembers only

  • Copy templateHair and beauty salons30 min

    Google Ads and search copy

    RSA: balayage

    Headlines (30 characters max): 1. Balayage consultation 2. Balayage appointments 3. We look at your hair first 4. Time and price upfront 5. Choose your stylist 6. Balayage, ombre, highlights 7. Book online 8. Sit down on time Descriptions (90 characters max): 1. We read your hair's history and plan together, with time and price confirmed upfront. 2. Book online and choose your stylist. We send a reminder message the day before. 3. Bring a reference photo and we'll tell you plainly what's possible for your hair. Display path: /balayage/booking

    24 templates · 5 groupsMembers only

  • Message templateReal estate25 min

    Email and SMS templates

    Buyer welcome

    Subject: {NAME}, let's put your search on one page Preview: Your criteria, a first shortlist, and the next step Hi {NAME}, Thanks for reaching out through {SOURCE}. Here's what I noted from our conversation: you're looking for a {ROOM_TYPE} home in {AREAS}, with a budget of {BUDGET}, and you're planning to move {MOVE_TIMING}. You'll find a first shortlist matching those criteria attached. Next to each listing I've written the net m², building fees, building age, and occupancy permit status; anything I don't know yet is marked ‘to be checked.’ If any of your criteria look wrong, just reply to this email. {AGENT} {AGENCY} · Authorization certificate no: {LICENSE_NO}

    23 templates · 5 groupsMembers only

  • ScriptInterior design and renovation32 min

    Video ad scripts

    0–3sThe out-of-scope page (15s)

    Page two of a quote, the ‘Out of scope’ heading highlighted · The first page to read in a renovation quote · ‘The first page to read in a renovation quote isn't the price. It's the out-of-scope page.’

    22 scripts · 6 groupsMembers only

  • ChecklistAutomotive16 min

    Content production and shoot day

    • Every video has a written hook, a single call to action, and the car or work order it will use.
    • The mechanic or advisor on camera knows the call time and has read their three key lines ahead of time.

    50 items · 6 groupsMembers only

  • Hook bankRestaurants and cafés12 min

    Objection and hesitation hooks

    Why does the breakfast spread cost what it does? We go through where every dish on the table comes from.

    50 hooks · 5 groupsMembers only

  • Copy templateHotels and stays25 min

    Google Ads and search copy

    Brand search RSA

    Headlines (30 characters max): 1. {HOTEL} official site 2. Book direct with us 3. Total price, taxes included 4. Flexible cancellation option 5. Rates with breakfast included 6. Reservations team on WhatsApp 7. Tell us your room preference 8. Boutique hotel in {CITY} Descriptions (90 characters max): 1. Book on our official site. Prices include taxes, and no extra fees are added at checkout. 2. Flexible rate: free cancellation up to {CANCELLATION_WINDOW} before arrival. 3. Add special requests to your booking note and they go straight to our front desk team.

    21 templates · 5 groupsMembers only

  • Message templateTours and travel agencies28 min

    Review and reputation replies

    Review praising the guide

    Hi {NAME}, thank you for the kind words. We shared what you wrote about {PRAISED_TOPIC} with our guide, {GUIDE_NAME}. It was a pleasure having you on the {TOUR_NAME} route. We hope to see you on the next one. {SIGNATURE}

    26 templates · 5 groupsMembers only

  • ScriptWeddings and events32 min

    Video ad scripts

    0–3sWhat sets the price (30s)

    The planner in the hall, to camera · Three things set a wedding's price · Three things set the price of a wedding venue.

    18 scripts · 6 groupsMembers only

  • ChecklistPhoto and video studios18 min

    Content production and shoot day

    • The content idea is tied to one service (wedding, newborn, product, corporate, studio rental) and entered on the content calendar with a date.
    • Everyone who will appear on camera signed a written consent with separate boxes for portfolio, social, and ad use, filed before the shoot.

    50 items · 6 groupsMembers only

  • Hook bankLocal services12 min

    Objection and hesitation hooks

    Three quotes, three very different numbers. Check the tax line first.

    50 hooks · 5 groupsMembers only

  • Copy templateSchools and courses25 min

    Meta ad copy

    What tuition covers

    Primary text: When you compare two schools' tuition, make sure you're looking at the same line items. At {SCHOOL}, {GRADE_LEVEL} tuition includes {INCLUDED_ITEMS}. Paid separately: {EXTRA_ITEMS}. We hand you the written, line-by-line breakdown on the campus tour, or we can email it before your visit. Headline: See what tuition covers on one page Description: Book a campus tour

    20 templates · 6 groupsMembers only

  • Copy templateGyms and personal training26 min

    Google Ads and search copy

    RSA: neighborhood gym

    Headlines: 1. Gym in {NEIGHBORHOOD} 2. Book a trial class 3. 4 minutes from the subway 4. A trainer with you on day one 5. Bookable group classes 6. Open from 6 a.m. Descriptions: 1. Come in without knowing the machines. Day one: a tour, a chat, a 20-minute workout. 2. Prices and cancellation terms are on our site. No decision required after the trial.

    21 templates · 4 groupsMembers only

  • Message templateHair and beauty salons22 min

    Review and reputation replies

    General thank-you

    Hi {NAME}, thank you so much for your kind words. Our team was delighted to read your review. We look forward to seeing you at your next visit. {SALON}

    27 templates · 6 groupsMembers only

  • ScriptReal estate30 min

    Video ad scripts

    0–3sHard facts (15s)

    The door opens and the camera walks straight to the living-room window · {NEIGHBORHOOD} · {ROOM_COUNT} · {NET_SQM} m² net · floor {FLOOR} · ‘{NEIGHBORHOOD}: {NET_SQM} square meters net, {ORIENTATION}-facing.’

    23 scripts · 6 groupsMembers only

  • ChecklistInterior design and renovation18 min

    Content production and shoot day

    • The project to film was chosen, and the client's written photo and video consent was filed before the shoot.
    • The shoot day was confirmed with the client and building management, and the elevator, parking, and working-hour rules were learned.

    49 items · 6 groupsMembers only

  • Hook bankAutomotive10 min

    Objection and hesitation hooks

    What's inside the listed price? Inspection, prep service, and transfer help.

    50 hooks · 5 groupsMembers only

  • Copy templateRestaurants and cafés25 min

    Meta ad copy

    Weekday breakfast

    Primary text: Breakfast without the Sunday line: we serve it every weekday, {BREAKFAST_HOURS}. On the plate: {BREAKFAST_ITEMS}, with the teapot refilled at your table. Good before work in {NEIGHBORHOOD} or for a morning meeting. Headline: Weekday breakfast, no line Description: Tap to book a table

    21 templates · 5 groupsMembers only

  • Message templateHotels and stays25 min

    Review and reputation replies

    Review praising breakfast

    Hi {NAME}, we read your comments about breakfast to our kitchen team, and chef {CHEF_NAME} pinned what you wrote about the {PRAISED_ITEM} on the team board. It comes from {PRODUCER_INFO}. Next time you visit, the seasonal {SEASONAL_ITEM} will be on the table too. {SIGNATURE}

    25 templates · 5 groupsMembers only

  • ScriptTours and travel agencies35 min

    Video ad scripts

    0–3sWhat's included and what isn't (30s)

    A printed itinerary on a desk, two highlighters in different colors · ‘{TOUR_NAME}: what's in, what's out?’ · ‘What does the {TOUR_NAME} price include, and what doesn't it? I'll tell you in thirty seconds.’

    20 scripts · 5 groupsMembers only

  • ChecklistWeddings and events18 min

    Content production and shoot day

    • The shoot day is on the venue's event calendar; there's no tour, setup, or other event in the hall that day.
    • The shot list is written: empty hall, details, bridal suite, rain area, service door, and the exterior at blue hour.

    48 items · 6 groupsMembers only

  • Hook bankPhoto and video studios12 min

    Objection and hesitation hooks

    Comparing three photographers' quotes? Here are five lines to check side by side.

    50 hooks · 5 groupsMembers only

  • Copy templateLocal services25 min

    Meta ad copy

    Angle: written price

    Primary text: The biggest worry with plumbing work is a bill that grows at the door. Here's how we work: we look at your photo and give a range, the tech writes the final price on site, and nothing starts until you approve it. If extra work comes up, we stop and send you a photo. We serve {DISTRICTS}. Headline: Written price first, then the work Description: Photo-based first assessment

    20 templates · 5 groupsMembers only

  • Message templateSchools and courses25 min

    Email and SMS templates

    Welcome a new family

    Subject: Welcome to the {SCHOOL} family: what to know for the first week Dear {PARENT_NAME}, Enrollment for {STUDENT_NAME} is complete. Three things for the first week: 1. The first day of school is {DATE}; the bus will be at your door at {PICKUP_TIME}. 2. The homeroom teacher, {TEACHER_NAME}, will call you during the first week to introduce themselves. 3. The settling-in week schedule is attached; for the first two days, students leave at {EARLY_DISMISSAL}. For questions, reply to this email or call {PHONE}. {ADVISOR} {SCHOOL} Admissions

    20 templates · 6 groupsMembers only

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Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.