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ChecklistAdvertising

A 36-point marketing checklist for gyms

Profile and local visibility, ad account, lead follow-up, content production, monthly review, and compliance checks in one list.

36 items6 groups20 minOctober 15, 2026

  • checklist
  • ads
  • compliance

Preview

3 items open, 36 items in total. Members see the rest.

Run the whole list when you take on a new gym client, then the last two sections every month. Every box you can't check could be a place where part of the ad budget is leaking.

Profile and local visibility

6 items
  • The Google Business Profile primary category is "Gym," with secondary categories matching the disciplines.
  • Opening hours, including holiday hours, are current on the profile.
  • The profile has at least 10 recent photos: entrance, main floor, class studio, locker room door, parking.

3 items more in this group for members.

33 items more for members

This item has 36 items in total. With a membership you see all of it and copy any line in one click.

  1. Ad account and tracking6 items
  2. Lead follow-up and sales6 items
  3. Content production6 items
  4. Monthly review6 items
  5. Compliance and permissions6 items

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Gyms and personal training page
  • Hook bank12 min

    44 Reels and ad hooks for gyms

    On your first day at the gym, nobody's watching you. They're counting their own reps.

    44 hooks · 5 groupsMembers only

  • Message template15 min

    15 ready-to-use copy and message templates for gyms

    Meta ad: beginners

    Don't know the machines? That's fine. On your first day at {GYM}, {TRAINER} meets you, shows you around, and starts you with an easy 20-minute workout. We're in {NEIGHBORHOOD}, open {HOURS}. Message us to book a trial class: {CTA}

    15 templates · 3 groupsMembers only

  • Script18 min

    9 short video and call scripts for gyms

    0-3s1. Trial class ad (30s)

    Shot from behind someone walking in the door. On screen: "Here's what day one looks like."

    9 scripts · 2 groupsMembers only

  • Copy template22 min

    Caption templates

    Form tip

    Three things to watch on {MOVEMENT}: 1. {POINT_1} 2. {POINT_2} 3. {POINT_3} Save this and watch it once before your next workout. Not sure about your form? Show {TRAINER} at the gym. If you're in pain, check with your doctor first.

    21 templates · 5 groupsMembers only

  • Hook bank12 min

    Reels and short-video openers

    The problem with this deadlift isn't your arms. It's the moment the bar leaves the floor.

    50 hooks · 5 groupsMembers only

  • Hook bank12 min

    Objection and hesitation hooks

    Divide the monthly fee by the days you actually come. That's the real number.

    50 hooks · 5 groupsMembers only