ChecklistContent and social media
Restaurants and cafés: Profile, website, and Google Business audit
A 56-item audit list covering the Instagram profile, the Google Business Profile, the menu page and structured data, and delivery-app listings.
56 items6 groups20 minOctober 15, 2026
- profile audit
- google business profile
- website
- restaurants
The first place a guest sees you is usually a profile or a map card, and this list audits that first look. Run it end to end every three months, and after each menu change tick only the sections that apply.
Instagram profile
- The username and display name include the venue name and neighborhood, and the account turns up when you search the business name.
- The bio states the neighborhood, cuisine, hours, and a single way to book.
- The profile photo reads at a small size, and the logo isn't cut off at the edges.
6 items more in this group for members.
53 items more for members
This item has 56 items in total. With a membership you see all of it and copy any line in one click.
- 02Google Business Profile: basics10 items
- 03Google Business Profile: content and reputation10 items
- 04Website: menu, booking, and ordering10 items
- 05Website: technical and local search9 items
- 06Delivery apps and other maps8 items
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The same item for other industries
This item has a separately written version for 31 other industries. If you work with them too, open their version.
- Dental clinics
- Plastic and cosmetic surgery
- Hair transplant
- Medical tourism
- Aesthetic medicine
- Psychologists and therapy
- Dietitians and nutrition
- Physiotherapy
- Veterinary clinics
- Gyms and personal training
- Hair and beauty salons
- Real estate
- Interior design and renovation
- Automotive
- Hotels and stays
- Tours and travel agencies
- Weddings and events
- Photo and video studios
- Local services
- Schools and courses
- Fashion e-commerce
- Cosmetics and personal care
- Furniture and home decor
- Food brands
- Retail stores
- Online courses and coaching
- Consulting and B2B services
- SaaS and software
- Insurance and financial advice
- Agencies and freelancers
- Personal brands and creators
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