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ChecklistAdvertising

Retail stores: Campaign setup and launch

48 items to check before a store campaign goes live: accounts and store details, call, WhatsApp, and directions tracking, location and hours, creative, budget, and the first 72 hours.

48 items6 groups20 minOctober 15, 2026

  • checklist
  • campaign setup
  • meta ads
  • google ads

Preview

3 items open, 48 items in total. Members see the rest.

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A store ad's result shows up at the register and the door. Use this list when you set up a new account or launch an occasion campaign, and if an item can't be checked, keep the campaign in draft until it can.

Accounts, access, and store details

8 items
  • The Meta ad account and Google Ads account were opened with the store owner's email; the agency and freelancers are added only as partners or admins.
  • The payment method is the store's card, and the billing name and tax number match the registered name on the license exactly.
  • The WhatsApp Business profile has the store name, logo, and hours filled in, and it's linked to the same Meta business account as Instagram and Facebook.

5 items more in this group for members.

45 items more for members

This item has 48 items in total. With a membership you see all of it and copy any line in one click.

  1. Tracking: calls, WhatsApp, directions, and the register8 items
  2. Location, hours, and audience8 items
  3. Creative and copy8 items
  4. Budget, structure, and calendar8 items
  5. Launch day and the first 72 hours8 items
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The same item for other industries

This item has a separately written version for 31 other industries. If you work with them too, open their version.

Retail stores page

  • Message template15 min

    15 copy and message templates for local stores

    Meta ad: new arrivals

    Our {PRODUCT_CATEGORY} shelf just got a refresh. {PRODUCT_1}, {PRODUCT_2}, and {PRODUCT_3} are in the store this week. {NEIGHBORHOOD}, {SHORT_ADDRESS}. Open until {CLOSING_TIME} today.

    15 templates · 4 groupsMembers only

  • Copy template22 min

    Caption templates

    Box opening

    We opened this morning's box, and {ITEM_COUNT} new products just hit our {PRODUCT_GROUP} shelf. The first thing that stands out is {PRODUCT_1}, which we picked for {FEATURE_1}. {PRODUCT_2} and {PRODUCT_3} are right beside it. Prices match the shelf tag, tax included. {PRODUCT_1} is {PRICE_1}. Come see it in {NEIGHBORHOOD}, at {SHORT_ADDRESS}. We're open until {CLOSING_TIME} today. To hold one, WhatsApp: {NUMBER}

    24 templates · 5 groupsMembers only

  • Checklist20 min

    36-point marketing checklist for local stores

    • Profile verified; the address, floor, and map pin point to the store's real entrance.
    • Opening hours plus holiday and special-day hours are up to date.

    36 items · 6 groupsMembers only