Skip to content
DFXCommunity

ChecklistContent and social media

Hotels and stays: Profile, website, and Business Profile audit

A 48-point audit list for Google Business Profile, Instagram, the website, the booking engine, OTA listings, and search visibility. Repeat it every three months.

48 items6 groups20 minOctober 15, 2026

  • checklist
  • profile audit
  • google business profile
  • hotels

Preview

3 items open, 48 items in total. Members see the rest.

Create a free accountSee plans

Every three months, audit the hotel's own channels and the third-party pages guests look at when they decide. Write down every inconsistency you find as a task, with an owner and a date.

Google Business Profile

8 items
  • The profile is verified, and the primary category is ‘Hotel’ or the actual property type (boutique hotel, guesthouse, resort).
  • Name, address, and phone match the website and OTA listings character for character, and 24-hour reception is listed as such.
  • Check-in and check-out times, hotel class, and amenities (breakfast, pool, parking, pets, accessibility) are marked on the profile.

5 items more in this group for members.

45 items more for members

This item has 48 items in total. With a membership you see all of it and copy any line in one click.

  1. Instagram and Facebook profiles8 items
  2. Website: home page and room pages8 items
  3. Booking engine and mobile experience8 items
  4. OTAs, maps, and review platforms8 items
  5. Search visibility and technical audit8 items
Create a free accountSee plans

Already have an account? Log in

The same item for other industries

This item has a separately written version for 31 other industries. If you work with them too, open their version.

Hotels and stays page

  • Message template12 min

    16 message and copy templates for hotels

    First reply to a rate question

    Hi {NAME}, thanks for reaching out about {DATES}. Our {ROOM_TYPE} is available for those dates: {NIGHTS} nights, {AMOUNT} total including taxes, breakfast {BREAKFAST_STATUS}. Let me know how many of you are coming and, if you're bringing kids, their ages, and I'll find the room that fits best.

    16 templates · 4 groupsMembers only

  • Copy template20 min

    Caption templates

    Room type comparison

    {ROOM_TYPE_1} vs. {ROOM_TYPE_2}, in one sentence: {DIFFERENCE}. {ROOM_TYPE_1}: {SQM_1} m², {BED_1}, {VIEW_1}. {ROOM_TYPE_2}: {SQM_2} m², {BED_2}, {VIEW_2}. Which one suits you? {RECOMMENDATION}. DM us your dates and we'll pick the right room together.

    20 templates · 5 groupsMembers only

  • Checklist20 min

    A 36-point hotel marketing checklist

    • The booking engine lets guests pick dates in 3 taps on mobile.
    • The price shown is the total with taxes; no surprise fees at the last step.

    36 items · 6 groupsMembers only