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Hair and beauty salons: Campaign setup and launch

A 48-point final check before a salon campaign goes live: account, pixel and CAPI, audiences, creatives, budget and chair capacity, and the first 72 hours.

48 items6 groups20 minOctober 15, 2026

  • campaign setup
  • meta ads
  • pixel
  • checklist

Preview

3 items open, 48 items in total. Members see the rest.

This checklist is the final check before a hair, barber, nail or beauty salon campaign goes live: account and access, measurement, audiences, creatives, budget and the first 72 hours. If you can't tick a line, move the launch date; the data from a campaign that opens with incomplete measurement can't be fixed afterward.

Account and access

8 items
  • The ad account sits in the salon's own business portfolio; the agency or freelancer is connected only through partner access.
  • Two-step verification is on for the owner, agency and coordinator accounts in the salon's business portfolio.
  • Access for departed stylists, employees and the former agency was removed, and the current access list is on record with a date.

5 items more in this group for members.

45 items more for members

This item has 48 items in total. With a membership you see all of it and copy any line in one click.

  1. Pixel, CAPI and measurement8 items
  2. Audiences and location8 items
  3. Creatives and copy8 items
  4. Budget, capacity and calendar8 items
  5. First 72 hours and follow-up8 items

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Hair and beauty salons page
  • Message template20 min

    15 ready-to-use copy and message templates for salons

    Transformation post

    The request: {CLIENT_REQUEST}. The plan was made together with {STYLIST} at the consultation. Service: {SERVICE} Time: {DURATION} At-home care: {CARE_TIP} Every head of hair has its own history, so results vary from person to person. Let's talk about what's possible for yours at a consultation: {BOOKING_LINK} (Thanks to {CLIENT_NAME} for letting us share.)

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  • Copy template25 min

    Caption templates

    Colored-hair wash order

    A wash order for your colored hair: {STEP_1}, {STEP_2}, {STEP_3}. Why this order: {REASON}. Every head of hair has a different history, so your stylist {STYLIST} tailors it to yours at the appointment. Save this and check it at your next wash. Questions? Leave them in the comments. {SALON} · {NEIGHBORHOOD}

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    A 36-point marketing checklist for salons

    • The Google Business Profile has the right primary category, regular hours, and holiday hours.
    • The Google profile's services list matches the menu exactly.

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    Reels and short-video openers

    At a balayage appointment my first question isn't about color: what was last put on your hair?

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