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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

All items

Industry

Industry

Industry groupLocal services and hospitality
Topic
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  • ChecklistGyms and personal training18 min

    Content production and shoot day

    • Each of the 6 to 10 videos has a topic, hook, call to action, and goal (new members, education, or trust) on one page.
    • The shoot falls in the gym's quietest hour, doesn't overlap with classes or peak times, and the front desk knew ahead of time.

    53 items · 6 groupsMembers only

  • Hook bankHair and beauty salons10 min

    Objection and hesitation hooks

    Balayage pricing depends less on length than on three things we check at the first consultation.

    50 hooks · 5 groupsMembers only

  • Copy templateReal estate25 min

    Meta ad copy

    Hard facts angle

    Primary text: {NEIGHBORHOOD}, {ROOM_COUNT}, {NET_SQM} m² net, floor {FLOOR}, {ASPECT}-facing. Building fees {FEES}, building {BUILDING_AGE} years old, occupancy permit status: {PERMIT_STATUS}. Price: {PRICE}. The floor plan and all the photos are in the listing. Message us on WhatsApp for a viewing and we'll suggest two times. {AGENCY} · Authorization certificate no.: {LICENSE_NO} Headline: {ROOM_COUNT} in {NEIGHBORHOOD}, {NET_SQM} m² net Description: Price and fees listed

    20 templates · 5 groupsMembers only

  • Message templateInterior design and renovation22 min

    Review and reputation replies

    Five stars from a kitchen client

    {NAME}, thank you so much for the review. The moment we settled on {SPECIAL_DECISION} in the kitchen's first plan was one of our favorite parts of the project. We hope you enjoy the new kitchen for many years. We'll write to you around the six-month mark for a door and silicone check; if you notice anything before then, don't wait to reach us. {MANAGER}, {STUDIO}

    24 templates · 5 groupsMembers only

  • ScriptAutomotive35 min

    Video ad scripts

    0–3s15s · Explainer: report first

    Front three-quarter view at eye level, plate covered · “{VEHICLE} · {MILEAGE} km” · “We lead with this car's inspection report.”

    18 scripts · 6 groupsMembers only

  • ChecklistRestaurants and cafés20 min

    Content production and shoot day

    • The list of dishes to shoot is approved by the chef, with prep time and shooting order written down for each.
    • The shoot is scheduled outside service hours (before opening or in the afternoon lull), and the kitchen and register staff were told.

    53 items · 6 groupsMembers only

  • Hook bankHotels and stays12 min

    Objection and hesitation hooks

    Does the price change at checkout? On our screen it's the same total from start to finish.

    50 hooks · 5 groupsMembers only

  • Copy templateTours and travel agencies25 min

    Google Ads and search copy

    Brand search RSA

    Headlines (30 characters max): 1. {AGENCY} official site 2. A licensed travel agency 3. License no: {LICENSE_NO} 4. Day-by-day tour itineraries 5. Clear per-person prices 6. Inclusions listed plainly 7. Ask us on WhatsApp 8. Our {CITY} office is open Descriptions (90 characters max): 1. Itineraries and what's included or not are written side by side on our site. 2. Our license number is {LICENSE_NO}. Check it on TURSAB's lookup page. 3. Departure dates, fill, and the pre-contract information form on one page.

    24 templates · 5 groupsMembers only

  • Message templateWeddings and events24 min

    Email and SMS templates

    Welcome after an inquiry

    Subject: Your inquiry for {DATE_RANGE} and the next step Hi {FIRST_NAME}, Thanks for your inquiry. To recap: {EVENT_TYPE}, about {GUEST_COUNT} guests. Dates that look open in that range: {OPEN_DATES}. The next step is a tour. I'll show you the hall, bridal suite, and rain area in about 40 minutes, and your families are welcome. Just reply with two days and times that work for you. {SIGNATURE}

    20 templates · 5 groupsMembers only

  • ScriptPhoto and video studios34 min

    Video ad scripts

    0–3sFrom shoot to gallery: delivery (30s)

    A calendar with the shoot day and the delivery day marked · When do your photos arrive? · Would you like to know up front when you'll get your photos?

    24 scripts · 6 groupsMembers only

  • ChecklistLocal services18 min

    Content production and shoot day

    • This week's shoot list is ready: which jobs will be filmed is settled, and three shots are written for each (diagnosis, work, result).
    • The customer was told about filming when the booking was confirmed, and jobs for customers who don't want filming came off the shoot list.

    48 items · 6 groupsMembers only

  • Hook bankSchools and courses10 min

    Objection and hesitation hooks

    Before you compare two schools' tuition, put these 6 items on the same line.

    50 hooks · 5 groupsMembers only

  • Hook bankGyms and personal training12 min

    Myth and curiosity hooks

    More reps aren't always better. Quality comes before the count.

    50 hooks · 5 groupsMembers only

  • Copy templateHair and beauty salons28 min

    Website and landing page copy

    Hero: general salon

    Headline: A by-appointment hair and beauty salon in {NEIGHBORHOOD} Subheadline: Cuts, color, balayage, manicures and barber services under one roof. Choose your stylist and time, and sit down on time. Primary button: Book now Secondary button: Message us on WhatsApp Trust line: {YEARS} years in {NEIGHBORHOOD} · Price list on our website · The same hygiene routine for every client

    26 templates · 5 groupsMembers only

  • ScriptReal estate28 min

    Story sequences

    Frame 1Guess the m² (6 frames)

    A locked-off wide shot from the living-room entrance · New listing · {NEIGHBORHOOD} · {ROOM_COUNT} · none

    22 scripts · 5 groupsMembers only

  • ScriptInterior design and renovation28 min

    Story sequences

    Frame 1Same angle, one decision (6 frames)

    Looking into the living room from the door, locked-off tripod, the before state · Before: a {AREA} m² living room · none

    22 scripts · 5 groupsMembers only

  • ChecklistAutomotive18 min

    Profile, website, and Google Business Profile audit

    • The primary category matches the business's main line of work (used car dealer, auto repair shop); additional categories reflect real services.
    • The business name matches the sign; no keywords, neighborhoods, or promotions are tacked onto the end of it.

    50 items · 6 groupsMembers only

  • Hook bankRestaurants and cafés12 min

    Myth and curiosity hooks

    Searing doesn't seal juices in. What it actually does is build color and flavor.

    50 hooks · 5 groupsMembers only

  • Copy templateHotels and stays25 min

    Website and landing page sections

    Homepage hero

    Headline: A {ROOM_COUNT}-room {HOTEL_TYPE} in {NEIGHBORHOOD} Subheadline: {HIGHLIGHT_1}, {HIGHLIGHT_2}, and {HIGHLIGHT_3}. Our prices are totals with taxes included, with no extra fees at checkout. Primary button: Choose your dates Secondary button: Ask on WhatsApp Trust line: {TOURISM_LICENSE} · {REVIEW_SCORE} guest score · Flexible cancellation option

    21 templates · 5 groupsMembers only

  • Message templateTours and travel agencies30 min

    Email and SMS templates

    Welcome to the newsletter

    Subject: Welcome, {NAME} Hi {NAME}, Thanks for signing up for the {AGENCY} newsletter. We'll send at most {FREQUENCY} emails a month: new routes, the departure calendar, and visa reminders. No sales pressure; every email links to the pre-contract information form and the full itinerary. You can leave the list at any time: {UNSUBSCRIBE_LINK}. Our license number is {LICENSE_NO}. {SIGNATURE}

    26 templates · 5 groupsMembers only

  • ScriptWeddings and events28 min

    Story sequences

    Frame 1The 30 minutes before a tour

    The hall door, wall clock reading 3:30 · ‘Tour at 4:00. The 30 minutes before the couple arrives.’

    20 scripts · 6 groupsMembers only

  • ChecklistPhoto and video studios20 min

    Profile, website, and Google audit

    • The name field carries the service and the city, such as ‘wedding photography’ and the city name, and the username matches the studio name.
    • Bio line one names the shoots, line two gives turnaround or scope, and line three has one call to action, like ‘DM: CALENDAR’ for open dates.

    53 items · 6 groupsMembers only

  • Hook bankLocal services12 min

    Myth and curiosity hooks

    A higher water bill doesn't mean the leak has to be inside your home.

    50 hooks · 5 groupsMembers only

  • Copy templateSchools and courses25 min

    Google Ads and search copy

    Preschool enrollment

    Ad group: Preschool enrollment Headlines (up to 30 characters): 1. Preschool in {DISTRICT} 2. Preschool campus tour 3. Meet our teachers 4. Tuition breakdown in writing 5. First-week settling-in plan 6. Garden and play areas 7. Bus and lunch details 8. Book a tour Descriptions (up to 90 characters): 1. See the classrooms, garden, and cafeteria in person. Tours take about 45 minutes. 2. We share what tuition covers in writing, line by line, during the tour. 3. Our teacher walks you through the first-week settling-in plan and daily routine.

    20 templates · 5 groupsMembers only

Members get every item in full

Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.