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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

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Industry groupLocal services and hospitality

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372 itemsshowing 49–72

  • ChecklistGyms and personal training20 min

    A 36-point marketing checklist for gyms

    • The Google Business Profile primary category is "Gym," with secondary categories matching the disciplines.
    • Opening hours, including holiday hours, are current on the profile.

    36 items · 6 groupsMembers only

  • Copy templateReal estate15 min

    15 copy and message templates for agencies

    Portal listing description

    {NEIGHBORHOOD}, {DISTRICT}: {ROOM_COUNT}, {NET_SQM} m² net / {GROSS_SQM} m² gross, floor {FLOOR}, {ASPECT}-facing. Apartment: {SHORT_DESCRIPTION} Building: {BUILDING_AGE} years old, {HEATING}, elevator {ELEVATOR}, parking {PARKING}. Building fees: {FEES}. Title status: {TITLE_STATUS}. Occupancy permit: {OCCUPANCY_PERMIT}. Transport: {TRANSPORT}. Viewings by appointment. {AGENCY} | Authorization certificate no.: {LICENSE_NO}

    15 templates · 4 groupsMembers only

  • Message templateInterior design and renovation15 min

    15 message and copy templates for renovation firms

    Before-and-after caption

    A {AREA} m² {ROOM} in {NEIGHBORHOOD}: before and after. Problem: {PROBLEM} Decision: {KEY_DECISION} Materials: {MATERIALS} Duration: {DURATION} (per the work schedule) Photos shared with our client's permission. Message us if you'd like a site visit for a similar space.

    15 templates · 4 groupsMembers only

  • ChecklistRestaurants and cafés15 min

    A 37-point restaurant marketing checklist

    • The Instagram bio shows the neighborhood, cuisine, hours, and a single booking method.
    • The bio link gets to the menu and booking in two taps.

    37 items · 6 groupsMembers only

  • Copy templateTours and travel agencies25 min

    Caption templates

    What's included and what isn't

    What does the {TOUR_NAME} price include, and what doesn't it? Included: {TRANSPORT}, {NIGHTS} nights in a {HOTEL_CLASS} hotel, {MEALS}, and guiding. Not included: {EXCLUSION_1}, {EXCLUSION_2}, and personal expenses. The per-person price, with all mandatory fees, is {PRICE}. DM us ‘itinerary’ for the day-by-day program and the pre-contract information form.

    22 templates · 5 groupsMembers only

  • Message templateWeddings and events22 min

    WhatsApp and DM replies

    Inquiry from an ad form

    Hi {FIRST_NAME}, this is {REP} from {VENUE}. Your form came through: {DATE_RANGE}, about {GUEST_COUNT} guests. I checked the calendar, and {OPEN_DATES} look open in that range. Are you thinking of a seated dinner or a cocktail setup? Based on your answer, I'll send the right room and a written quote today.

    20 templates · 5 groupsMembers only

  • ScriptPhoto and video studios15 min

    8 video and call scripts for studios

    A lighting comparison, newborn session flow, product shoot, editing, outfit guide, studio tour, interview setup, and a corporate brief call. Second by second, ready to shoot.

    8 scriptsMembers only

  • ChecklistLocal services20 min

    36-point marketing checklist for local services

    • Profile verified; for a business that goes to customers, the address is hidden and a service area is set.
    • Primary category matches the most common job; additional categories are limited to real services.

    36 items · 6 groupsMembers only

  • Hook bankGyms and personal training12 min

    Reels and short-video openers

    The problem with this deadlift isn't your arms. It's the moment the bar leaves the floor.

    50 hooks · 5 groupsMembers only

  • Copy templateHair and beauty salons28 min

    Meta ad copy

    Sit down on time: online booking

    Primary text: Getting seated at your appointment time shouldn't be this hard. At {SALON} we build the schedule around your time: online booking, clear durations and a reminder message the day before. We're in {NEIGHBORHOOD}, next to {LANDMARK}. Headline: Book online, sit down on time Description: Pick your stylist and time Button: Send message

    25 templates · 6 groupsMembers only

  • Message templateReal estate20 min

    Review and reputation replies

    Five stars from a buyer

    {NAME}, thank you so much for your review. The whole team still remembers the {DETAIL_FROM_REVIEW} you mentioned. We wish you many happy years in your new home, and if a question about building fees, utilities, or paperwork comes up after the move, {AGENT} is one message away. {AGENCY}

    23 templates · 5 groupsMembers only

  • ScriptInterior design and renovation32 min

    Reels and TikTok scripts

    0–3sEntry closet: same angle (30s)

    Looking into the entry from the front door, locked-off tripod, shoes on the floor · Before · ‘The first thing you saw walking into this entry was a pile of shoes.’

    22 scripts · 6 groupsMembers only

  • ChecklistAutomotive20 min

    Campaign setup and launch

    • The ad account sits in the business's own Business Manager; the agency or freelancer connects only through partner access.
    • The account has at least two admins, both with two-factor authentication on.

    50 items · 6 groupsMembers only

  • Hook bankRestaurants and cafés12 min

    Reels and short-video openers

    That sizzle is the meat's first second in the pan. We wait 90 seconds to flip it.

    50 hooks · 5 groupsMembers only

  • Copy templateHotels and stays25 min

    Meta ad copy

    Direct booking perk

    Primary text: When you book directly with us, {DIRECT_PERK}. We note your room preference the moment you book, and special requests go straight to the front desk. Prices are the total with taxes included. Headline: Book on the official site Description: With a flexible cancellation option

    20 templates · 5 groupsMembers only

  • Message templateTours and travel agencies25 min

    WhatsApp and DM replies

    First message from an ad

    Hi {NAME}, this is {AGENT} from {AGENCY}. Thanks for your interest in our ad. To send you the right departure and price right away, I just need three things: which tour and date, how many of you there'll be, and whether anyone needs a single room.

    26 templates · 5 groupsMembers only

  • ScriptWeddings and events35 min

    Reels and TikTok scripts

    0–3sDaylight vs. evening light (30s)

    The hall from the same corner, day and evening frames in a quick cut · Same hall, two different weddings · Know this before you pick a tour time.

    18 scripts · 6 groupsMembers only

  • ChecklistPhoto and video studios20 min

    Campaign setup and launch

    • The Meta business portfolio and ad account are verified under the studio's legal name, and the account isn't tied to a single employee's or photographer's personal profile.
    • The ad account has at least two admins, agencies and freelancers have ads-and-content permissions only, and access for people who left was removed.

    51 items · 6 groupsMembers only

  • Hook bankLocal services12 min

    Reels and short-video openers

    This elbow joint had been dripping inside the wall for months.

    50 hooks · 5 groupsMembers only

  • Copy templateSchools and courses20 min

    Caption templates

    Weekly study plan

    A sample weekly study plan for {GRADE_LEVEL} students: {DAILY_TIME} every weekday, review on the weekend. {TEACHER_NAME} put it together, and every line notes why it's there. Save it and fill it in with your child on Monday evening. Curious how other families adapt it to their schedule? Tell us in the comments.

    20 templates · 5 groupsMembers only

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