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Retail stores: Profile, website, and Google profile audit

A 48-item audit of your Google Business Profile, products, reviews, Instagram, WhatsApp Business, website, and map listings; repeat it every three months.

48 items6 groups18 minOctober 15, 2026

  • checklist
  • profile audit
  • google business profile
  • website

Preview

3 items open, 48 items in total. Members see the rest.

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Store customers often find you not through an ad but on Google, when they search the store name or look for ‘near me.’ Run this audit once when you start with a new store, then every three months.

Google Business Profile: identity and basics

8 items
  • The profile is verified and owned by the store's admin email; access for the old agency, former employees, and personal emails was removed.
  • The business name matches the sign and the license; no product, neighborhood, or word like ‘best’ was added to the end of it.
  • The address, map pin, and entrance directions show the store's real front door, and a pin that pointed to a different street was fixed.

5 items more in this group for members.

45 items more for members

This item has 48 items in total. With a membership you see all of it and copy any line in one click.

  1. Products, photos, and posts8 items
  2. Reviews and Q&A8 items
  3. Instagram and WhatsApp Business profiles8 items
  4. Website and store page8 items
  5. Consistency, maps, and local listings8 items
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The same item for other industries

This item has a separately written version for 31 other industries. If you work with them too, open their version.

Retail stores page

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    Meta ad: new arrivals

    Our {PRODUCT_CATEGORY} shelf just got a refresh. {PRODUCT_1}, {PRODUCT_2}, and {PRODUCT_3} are in the store this week. {NEIGHBORHOOD}, {SHORT_ADDRESS}. Open until {CLOSING_TIME} today.

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  • Copy template22 min

    Caption templates

    Box opening

    We opened this morning's box, and {ITEM_COUNT} new products just hit our {PRODUCT_GROUP} shelf. The first thing that stands out is {PRODUCT_1}, which we picked for {FEATURE_1}. {PRODUCT_2} and {PRODUCT_3} are right beside it. Prices match the shelf tag, tax included. {PRODUCT_1} is {PRICE_1}. Come see it in {NEIGHBORHOOD}, at {SHORT_ADDRESS}. We're open until {CLOSING_TIME} today. To hold one, WhatsApp: {NUMBER}

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  • Checklist20 min

    36-point marketing checklist for local stores

    • Profile verified; the address, floor, and map pin point to the store's real entrance.
    • Opening hours plus holiday and special-day hours are up to date.

    36 items · 6 groupsMembers only