ChecklistAdvertising
A 36-point hotel marketing checklist
Checkpoints for the website and booking engine, profiles, ad account, content production, monthly review, and compliance.
36 items6 groups20 minOctober 15, 2026
- checklist
- hotels
- ads
- compliance
Go through the whole list when you start with a new hotel, then repeat the monthly review section every month. Every item you can't tick is something to fix before you spend money on ads.
Website and booking engine
- The booking engine lets guests pick dates in 3 taps on mobile.
- The price shown is the total with taxes; no surprise fees at the last step.
- Cancellation and refund terms are clearly visible before the payment step.
3 items more in this group for members.
33 items more for members
This item has 36 items in total. With a membership you see all of it and copy any line in one click.
- 02Profiles and visibility6 items
- 03Ad account6 items
- 04Content production6 items
- 05Monthly review6 items
- 06Compliance and data6 items
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The same item for other industries
This item has a separately written version for 31 other industries. If you work with them too, open their version.
- Dental clinics
- Plastic and cosmetic surgery
- Hair transplant
- Medical tourism
- Aesthetic medicine
- Psychologists and therapy
- Dietitians and nutrition
- Physiotherapy
- Veterinary clinics
- Gyms and personal training
- Hair and beauty salons
- Real estate
- Interior design and renovation
- Automotive
- Restaurants and cafés
- Tours and travel agencies
- Weddings and events
- Photo and video studios
- Local services
- Schools and courses
- Fashion e-commerce
- Cosmetics and personal care
- Furniture and home decor
- Food brands
- Retail stores
- Online courses and coaching
- Consulting and B2B services
- SaaS and software
- Insurance and financial advice
- Agencies and freelancers
- Personal brands and creators
More for Hotels and stays
Hotels and stays page45 Reels and ad hooks for hotels
The last 5 checks in this room before a guest arrives.
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16 message and copy templates for hotels
First reply to a rate questionHi {NAME}, thanks for reaching out about {DATES}. Our {ROOM_TYPE} is available for those dates: {NIGHTS} nights, {AMOUNT} total including taxes, breakfast {BREAKFAST_STATUS}. Let me know how many of you are coming and, if you're bringing kids, their ages, and I'll find the room that fits best.
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8 video and phone scripts for hotels
0–3sRoom tour (20s)Door opens. On-screen text: "{ROOM_TYPE}, door to window."
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Caption templates
Room type comparison{ROOM_TYPE_1} vs. {ROOM_TYPE_2}, in one sentence: {DIFFERENCE}. {ROOM_TYPE_1}: {SQM_1} m², {BED_1}, {VIEW_1}. {ROOM_TYPE_2}: {SQM_2} m², {BED_2}, {VIEW_2}. Which one suits you? {RECOMMENDATION}. DM us your dates and we'll pick the right room together.
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Reels and short-video openers
Open this room's door and the first thing you see isn't the bed.
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Objection and hesitation hooks
Does the price change at checkout? On our screen it's the same total from start to finish.
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