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Online courses and coaching: Profile, sales page, and site audit

A 53-point quarterly audit of the sales page, trust and legal text, social profiles, marketplaces, and technical visibility. Check, one by one, that price, dates, and terms agree everywhere.

53 items6 groups20 minOctober 15, 2026

  • profile audit
  • sales page
  • checklist
  • online courses

Preview

3 items open, 53 items in total. Members see the rest.

Audit your profiles and sales page against this list every three months. A prospect sees you first on Instagram or YouTube, then on the sales page; if the three disagree, trust breaks at first glance, and if they agree, everything needed for a decision is in one place.

Sales page: the first screen and decision details

10 items
  • The first screen states who the course is for, what it teaches, and what you'll have at the end.
  • The price shows as a VAT-inclusive total, and for installments, each payment and the total are written out.
  • The curriculum sits on the page as text, with module and lesson titles, lengths, and assignments.

7 items more in this group for members.

50 items more for members

This item has 53 items in total. With a membership you see all of it and copy any line in one click.

  1. Sales page: trust, transparency, and legal text10 items
  2. Instagram and YouTube profiles9 items
  3. LinkedIn and marketplace profiles7 items
  4. Website: technical and visibility9 items
  5. Consistency, listings, and community pages8 items

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Online courses and coaching page
  • Copy template16 min

    15 copy and message templates for selling courses

    Meta ad: webinar sign-up

    If you've started learning {TOPIC} and you're running into {PROBLEM}, this workshop is for you. On {DATE} at {TIME}, in a free 45-minute live workshop, we'll build {OUTPUT} together. At the end, I'll also give a quick overview of our program. Sign up: {LINK}

    15 templates · 4 groupsMembers only

  • Message template24 min

    WhatsApp and DM replies

    First message from an ad

    Hi {FIRST_NAME}, this is {ADVISOR} from the {COURSE_NAME} team. Thanks for writing. So I can give you the right info, two quick questions: where are you stuck most with {TOPIC} right now? And how many hours a week can you realistically set aside? Based on your answers, I'll send the course or program that fits and its curriculum right away.

    26 templates · 5 groupsMembers only

  • Hook bank12 min

    Reels and short-video openers

    What happens when you leave out the last argument of VLOOKUP? I'll show you on screen.

    50 hooks · 5 groupsMembers only