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Consulting and B2B services: Sales call and conversation scripts

23 phone and conversation scripts for first contact, discovery, eight objection branches, proposal follow-up, closing, voice messages, and after-sale calls.

23 scripts5 groups40 minOctober 15, 2026

  • sales calls
  • phone
  • objections
  • b2b

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1 script open, 23 scripts in total. Members see the rest.

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These scripts are for phone calls, meetings, and voice messages; each line is one beat: timing, stage, and the line to say. In B2B sales, the goal isn't to persuade; it's to help the decision-maker find their own sentence and to end on a single next step. The lines are written in a formal register.

First contact

4 scripts

First call after a download

  1. 0–20sOpeningSay: “Hi {FIRST_NAME}, this is {ADVISOR} from {FIRM}. I saw that you downloaded {CONTENT_NAME}; I'm calling briefly, do you have two minutes?”
  2. 20–50sReasonSay: “I'm not calling to sell; I wanted to ask whether you've hit a snag applying the list.”Note: Don't call without phone permission; call only people who gave consent for commercial contact and provided their own number
  3. 50s–2 minWhere things standAsk: “Did you fill the list in with your team, or look it over yourself? Did anyone get stuck on the first four items?”
  4. 2–2.5 minHelpSay: “The item people get stuck on most is {ITEM}; the cause is usually {CAUSE}. If you like, we can look at your situation together in a 45-minute call.”
  5. 2.5–3 minNext stepSay: “If it works, let me suggest {DAY_1} or {DAY_2}; if not, let's leave it at this conversation, and I won't push.”

3 scripts more in this group for members.

22 scripts more for members

This item has 23 scripts in total. With a membership you see all of it and copy any line in one click.

  1. Discovery and decision-maker conversations4 scripts
  2. Objection branches8 scripts
  3. After the proposal, and closing3 scripts
  4. Voice messages and after-sale calls4 scripts
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The same item for other industries

This item has a separately written version for 31 other industries. If you work with them too, open their version.

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