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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

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Industry

Industry

Industry groupLocal services and hospitality
Topic
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  • Copy templateGyms and personal training26 min

    Website and landing page sections

    Hero: neighborhood gym

    Eyebrow: {NEIGHBORHOOD} · Open {HOURS} Headline: A neighborhood gym you can start without knowing the machines Subhead: On day one, a trainer meets you, shows you around, and starts you with an easy intro workout. Group class spots are held through booking. Button: See trial class times Under the button: You don't have to decide anything after the trial.

    21 templates · 5 groupsMembers only

  • Message templateHair and beauty salons28 min

    Email and SMS templates

    Welcome email

    Subject: Welcome to {SALON}: before your first appointment Hi {NAME}, Your first appointment for {DAY}, {TIME} is confirmed. Here's a quick look at how it goes: your stylist {STYLIST} will first chat with you for a few minutes about your hair's history, what you want and how much upkeep you're up for. We confirm the price and time before we start and get your approval. Address and parking: {ADDRESS} Privacy notice for your personal data: {PRIVACY_NOTICE_LINK} See you soon, {SALON}

    24 templates · 6 groupsMembers only

  • ChecklistReal estate18 min

    Profile, website, and Google profile audit

    • The agency name, address, and phone match the storefront sign exactly, and the business name has no keywords or phrases like ‘best.’
    • The primary category is real estate agency, and the extra categories are limited to services actually offered.

    48 items · 6 groupsMembers only

  • ChecklistInterior design and renovation20 min

    Profile, website, and Google audit

    • The name field carries the service and the area, such as ‘interior designer’ and the district, and the username matches the studio name.
    • The first bio line says who you do what for, the second lists the districts, and the third has one booking call to action.

    54 items · 6 groupsMembers only

  • Hook bankAutomotive10 min

    Myth and curiosity hooks

    Do you really need to idle the engine for minutes on a cold morning?

    50 hooks · 5 groupsMembers only

  • Copy templateRestaurants and cafés25 min

    Google Ads and search copy

    Turkish breakfast by area

    Headlines: {NEIGHBORHOOD} Turkish breakfast Book a breakfast spread Weekends from 8:30 a.m. A 14-dish breakfast table Tea refilled at your table Descriptions: A Turkish breakfast spread within walking distance. Book your weekend table on WhatsApp. Cheese from {CHEESE_SOURCE}, bread baked fresh each morning. Menu and prices online.

    21 templates · 6 groupsMembers only

  • Message templateHotels and stays25 min

    Email and SMS templates

    Newsletter welcome

    Subject: Your first email from {HOTEL}: what to expect Hi {NAME}, Thanks for joining our list. We'll send you at most two emails a month: season opening dates, quiet-period rates, and routes our team has recently found in the area. Here's the first tip right away: {AREA_TIP}. Reply to this email to tell us what you'd like to hear about. To unsubscribe: {UNSUBSCRIBE_LINK} {SIGNATURE}

    22 templates · 5 groupsMembers only

  • ScriptTours and travel agencies35 min

    Story sequences

    Frame 1New tour: a first look (6 frames)

    A blank map, the route line begins · ‘New route: {TOUR_NAME}’

    20 scripts · 5 groupsMembers only

  • ChecklistWeddings and events20 min

    Profile, website, and Business Profile audit

    • The primary category describes the business's main service (for example, wedding venue); secondary categories stick to services you actually offer.
    • The address, map pin, and entrance gate are correct; the pin points to the gate guests will drive through.

    48 items · 6 groupsMembers only

  • Hook bankPhoto and video studios11 min

    Myth and curiosity hooks

    An expensive camera doesn't mean a good photo; most of the difference is light.

    50 hooks · 5 groupsMembers only

  • Copy templateLocal services25 min

    Google Ads and search copy

    Headlines: plumbing and clogs

    1. Plumbing Repairs and Clogs 2. Sink and Drain Clog Clearing 3. In-Pipe Camera Inspection 4. Written Price Before We Start 5. Send a Photo for a Price Range 6. No Extra Work Without Your OK 7. Invoiced Plumbing Service 8. After Hours? Message Us

    20 templates · 5 groupsMembers only

  • ScriptSchools and courses25 min

    Story sequences

    Frame 15 questions for a school visit

    Outside the school gate, a notebook in hand · ‘5 questions to ask on a school visit’

    18 scripts · 6 groupsMembers only

  • Message templateGyms and personal training24 min

    Email and SMS templates

    First-30-days plan email

    Subject: Your first 30 days, week by week Hi {FIRST_NAME}, Thanks for joining. Here's our plan for your first month: Week 1: An intro workout with {TRAINER} and a goal of coming in two days a week. Week 2: Try your first group class; we suggest {SUGGESTED_CLASS}. Week 3: Review the weights in your program with {TRAINER}. Week 4: A 15-minute check-in to talk about what's working and what should change. If you miss a week, we'll message you. It's a reminder, not pressure. {SIGNATURE}

    23 templates · 6 groupsMembers only

  • ScriptHair and beauty salons30 min

    Story sequences

    Frame 1Balayage or ombre

    The stylist holds up two samples: a balayage swatch and an ombre swatch · Are balayage and ombre the same thing? · Quiz — Yes / No

    19 scripts · 5 groupsMembers only

  • Hook bankReal estate12 min

    Myth-busting and curiosity hooks

    ‘I paid the deposit, so the home is mine.’ Not until the title transfers.

    50 hooks · 5 groupsMembers only

  • Hook bankInterior design and renovation12 min

    Myth and curiosity hooks

    To everyone who says natural stone is always tougher: a countertop test.

    50 hooks · 5 groupsMembers only

  • Copy templateAutomotive25 min

    Google Ads and search copy

    RSA: inspected used cars

    Ad group: inspected used cars Headline 1: Inspected Used Cars in Stock Headline 2: Report Comes With the Listing Headline 3: Choose Your Own Inspector Headline 4: Prices Include All Taxes Headline 5: Trade-In Valued by Inspection Headline 6: We Go With You to the Notary Headline 7: {CITY} Used Car Dealer Headline 8: Book Your Test Drive Description 1: Each car's independent inspection report is in the listing, repaints and all. Description 2: We'll take the car to an inspector you pick. WhatsApp us for the report and video. Description 3: Prices include taxes. We value your trade-in with an inspection, right in front of you.

    20 templates · 5 groupsMembers only

  • ScriptRestaurants and cafés30 min

    Story sequences

    Frame 1Morning opening, 6 frames

    6:30 a.m., a pot on the stove, the wall clock in frame · ‘{TIME} until opening’ · none

    20 scripts · 5 groupsMembers only

  • ScriptHotels and stays35 min

    Story sequences

    Frame 1Rooms open this weekend (5 frames)

    The weekend availability calendar on the front desk screen, prices hidden · ‘{AVAILABLE_ROOMS} rooms open this weekend. As of {TIME}’

    20 scripts · 5 groupsMembers only

  • ChecklistTours and travel agencies20 min

    Profile, website, and Business Profile audit

    • The profile is verified, and the primary category is ‘Travel agency’ or ‘Tour operator,’ chosen to match what the business actually does.
    • Name, address, and phone match the website and TURSAB records character for character, and the profile name wasn't altered in a misleading way.

    48 items · 6 groupsMembers only

  • Hook bankWeddings and events11 min

    Myth and curiosity hooks

    What the ‘no weddings between the two Eids’ belief does to the calendar.

    50 hooks · 5 groupsMembers only

  • Copy templatePhoto and video studios28 min

    Google Ads and search copy

    RSA: wedding photographer

    Ad group: wedding photographer Headlines: 1. Wedding photographer, {CITY} 2. Delivery date in the contract 3. Image count written in quote 4. Photo and video, one crew 5. Open dates on the calendar 6. Album and short film options Descriptions: 1. Full-day or hourly coverage; hours, image count, and usage rights on separate quote lines. 2. Send your date range and we'll share the calendar and package list the same day.

    22 templates · 6 groupsMembers only

  • ScriptLocal services25 min

    Story sequences

    Frame 1Morning route (6 frames)

    7:40 a.m., the van's open back doors, shelves fully stocked · Today's route: {DISTRICT_1} → {DISTRICT_2} → {DISTRICT_3}

    18 scripts · 5 groupsMembers only

  • ChecklistSchools and courses20 min

    Profile, website, and business profile audit

    • The profile name includes the school's name and type, like ‘School Name | Private School,’ and shows up in search.
    • The bio answers four questions (what, where, for whom, what's next) in 150 characters or fewer.

    48 items · 6 groupsMembers only

Members get every item in full

Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.