Skip to content
DFXCommunity

1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

All items

Industry

Industry

Industry groupLocal services and hospitality
Topic
Sort:Recommended
  • ScriptGyms and personal training30 min

    Reels and TikTok scripts

    0–3sDay-one POV (25s)

    Chest-height POV, the gym door opening · My first day at the gym, I'm holding the camera · Room sound, door chime

    19 scripts · 5 groupsMembers only

  • ChecklistHair and beauty salons20 min

    Campaign setup and launch

    • The ad account sits in the salon's own business portfolio; the agency or freelancer is connected only through partner access.
    • Two-step verification is on for the owner, agency and coordinator accounts in the salon's business portfolio.

    48 items · 6 groupsMembers only

  • Hook bankReal estate12 min

    Reels and short-video openers

    I open the door, and the first thing you see is the view, not the hallway.

    50 hooks · 5 groupsMembers only

  • Copy templateInterior design and renovation25 min

    Meta ad copy

    Itemized quote angle

    Primary text: The first page to read in a renovation quote: what's out of scope. In our quotes, the jobs not covered by the price are written on their own page; demolition, rubble, plumbing, and material grade are itemized. If you have two quotes, we'll send you a comparison table to lay them side by side. The site visit is free. For {DISTRICT}, fill out the form or send a photo of the space on WhatsApp. {STUDIO} Headline: Read the out-of-scope page first Description: An itemized renovation quote

    25 templates · 6 groupsMembers only

  • Message templateAutomotive20 min

    Review and reputation replies

    After a car purchase

    {NAME}, enjoy your new car, and safe travels. We passed what you said about {DETAIL} on to {TEAM_MEMBER}. If you'd like a reminder when your first service is due, just message us.

    20 templates · 5 groupsMembers only

  • ScriptRestaurants and cafés30 min

    Reels and TikTok scripts

    0–3sFour hours of soup, 30 sec

    6:30 a.m., a big pot on the stove, the wall clock in frame · ‘This soup starts 4 hours before service’ · ambient sound, no talking

    20 scripts · 5 groupsMembers only

  • ChecklistHotels and stays18 min

    Campaign setup and launch

    • The Facebook Page and ad account are registered to the hotel's business, and the agency has separate, defined access.
    • Payment method, tax details, and the monthly spending limit in the ad account match the planned budget.

    48 items · 6 groupsMembers only

  • Hook bankTours and travel agencies10 min

    Reels and short-video openers

    5:30 a.m., the coach door opens and the first suitcase goes into the hold.

    50 hooks · 5 groupsMembers only

  • Copy templateWeddings and events20 min

    Caption templates

    Contract-reading carousel

    Before you sign a venue contract, look for these {LINE_COUNT} lines. Swipe to see what each one means and the question to ask: what's not included, the final-count deadline, the music end time, the weather call, and the cancellation table. You can use this list with other venues too. The easiest way to compare is to ask every venue the same questions in the same order. We read our contract with you before you sign. Message us on {CONTACT_CHANNEL} to book a tour.

    20 templates · 5 groupsMembers only

  • Message templatePhoto and video studios22 min

    Review and reputation replies

    Positive review with detail

    {FIRST_NAME}, thank you for the kind words. {DETAIL} was one of the most enjoyable moments of the shoot for us, too. We hope you enjoy the photos for many years. {SIGNATURE}

    23 templates · 5 groupsMembers only

  • ScriptLocal services35 min

    Reels and TikTok scripts

    0–3sNon-invasive leak detection (35s)

    A thermal camera held to the wall, a blue line appears on its screen · That blue line is the leak inside the wall · Tech: ‘Before we break any wall, we find where the leak is.’

    18 scripts · 5 groupsMembers only

  • ChecklistSchools and courses20 min

    Campaign setup and launch

    • The ad account is connected to the school's Meta Business Manager, not to a personal profile.
    • The Business Manager has at least two full admins, one of them a school official.

    48 items · 6 groupsMembers only

  • ChecklistGyms and personal training20 min

    Campaign setup and launch

    • The ad account is registered under the gym's business name, the payment method is verified, and no more than two people hold the admin role.
    • The Facebook Page and Instagram account are connected to Business Manager; agency access is granted as a partner, and no personal passwords were shared.

    53 items · 6 groupsMembers only

  • Hook bankHair and beauty salons10 min

    Reels and short-video openers

    At a balayage appointment my first question isn't about color: what was last put on your hair?

    50 hooks · 5 groupsMembers only

  • Copy templateReal estate20 min

    Caption templates

    Net vs. gross square meters

    Which square meters are you looking at? Net m²: the space you actually use inside the apartment. Gross m²: that plus walls and a share of common areas; how balconies are counted can vary by project. Our listings show both. Take our {ROOM_COUNT} in {NEIGHBORHOOD}: {NET_SQM} m² net, {GROSS_SQM} m² gross. When you compare listings, compare net to net. Leave your questions in the comments.

    20 templates · 5 groupsMembers only

  • Message templateInterior design and renovation22 min

    WhatsApp and DM replies

    First reply to a new inquiry

    Hi {NAME}, this is {REP} from {STUDIO}. Thanks for writing about {SERVICE}. So I can point you the right way, three quick questions: 1. Which district are you in? 2. Could you send 3-4 overall photos of the space and its approximate size? 3. When are you thinking of starting? Based on your answers, I'll put together a rough scope and suggest site-visit days.

    25 templates · 6 groupsMembers only

  • ScriptAutomotive30 min

    Reels and TikTok scripts

    0–3sWho it's not for (30s)

    Front three-quarter view, advisor beside the car · “This car isn't for everyone” · “Let me start by telling you who we wouldn't recommend this car to.”

    18 scripts · 6 groupsMembers only

  • ChecklistRestaurants and cafés20 min

    Campaign setup and launch

    • The business owns the ad account and the business portfolio; the agency and team members are added only as partners.
    • The Facebook Page and the Instagram account are connected to the ad account and selected as the ad identity.

    53 items · 6 groupsMembers only

  • Hook bankHotels and stays10 min

    Reels and short-video openers

    Open this room's door and the first thing you see isn't the bed.

    50 hooks · 5 groupsMembers only

  • Copy templateTours and travel agencies25 min

    Meta ad copy

    What's included and what isn't

    Primary text: {TOUR_NAME} is {PRICE} per person, all mandatory fees included. Included: {INCLUDED_SUMMARY}. Not included: {EXCLUDED_SUMMARY}. We've written both side by side next to the day-by-day itinerary. If you have questions, message us on WhatsApp. Headline: What's included and what isn't Description: Per person, mandatory fees included

    21 templates · 5 groupsMembers only

  • Message templateWeddings and events22 min

    Review and reputation replies

    Detailed positive review

    {FIRST_NAME}, thank you for writing in so much detail. The team put real preparation into {DETAIL} that evening, and it means a lot that you noticed. We've shared your review with our setup crew too. Wishing you every happiness in your new life together. {SIGNATURE}, {VENUE}

    20 templates · 5 groupsMembers only

  • ScriptPhoto and video studios38 min

    Reels and TikTok scripts

    0–3sWindow light at three hours (35s)

    The same window, the same chair; the wall clock reads 10:00 · Same window, three times of day · Window light doesn't stay the same all day.

    24 scripts · 6 groupsMembers only

  • ChecklistLocal services20 min

    Campaign setup and launch

    • The Meta ad account and the Google Ads account were opened with the owner's email; the agency and freelancers are added only as partners or admins.
    • The payment method is the company's card; the billing name and tax number match the registered business name exactly.

    48 items · 6 groupsMembers only

  • Hook bankSchools and courses10 min

    Reels and short-video openers

    7:40 a.m.: the bus is at the gate, the duty teacher is in place, first bell at 8:10.

    50 hooks · 5 groupsMembers only

Members get every item in full

Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.