ChecklistContent and social media
Aesthetic medicine: Profile, website and Google Business Profile audit
A 48-point quarterly audit of the Instagram profile, service pages, trust and KVKK, Google Business Profile, reviews, and technical consistency.
48 items6 groups25 minOctober 15, 2026
- profile audit
- google business profile
- website
- checklist
Patients first see the clinic in an ad, but they decide on the profile, the website, and Google. Run this audit every quarter, and in your first week with a new client, top to bottom; document each item with a screenshot.
Instagram profile
- The name field includes the clinic name and main service, since Instagram search reads this field.
- The doctor's title in the bio matches the diploma and specialty certificate exactly.
- The profile category fits the clinic's license; the beauty salon category isn't used.
5 items more in this group for members.
45 items more for members
This item has 48 items in total. With a membership you see all of it and copy any line in one click.
- 02Website: service pages8 items
- 03Website: trust, contact, and KVKK8 items
- 04Google Business Profile8 items
- 05Reviews and reputation8 items
- 06Consistency and technical8 items
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The same item for other industries
This item has a separately written version for 31 other industries. If you work with them too, open their version.
- Dental clinics
- Plastic and cosmetic surgery
- Hair transplant
- Medical tourism
- Psychologists and therapy
- Dietitians and nutrition
- Physiotherapy
- Veterinary clinics
- Gyms and personal training
- Hair and beauty salons
- Real estate
- Interior design and renovation
- Automotive
- Restaurants and cafés
- Hotels and stays
- Tours and travel agencies
- Weddings and events
- Photo and video studios
- Local services
- Schools and courses
- Fashion e-commerce
- Cosmetics and personal care
- Furniture and home decor
- Food brands
- Retail stores
- Online courses and coaching
- Consulting and B2B services
- SaaS and software
- Insurance and financial advice
- Agencies and freelancers
- Personal brands and creators
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