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Real estate: Email and SMS templates

23 emails and texts for welcomes, nurturing, reminders, re-engagement, after-service follow-up, and referrals. Commercial messages account for opt-out details and IYS consent.

23 templates5 groups25 minOctober 15, 2026

  • email
  • sms
  • message templates
  • real estate

Preview

1 template open, 23 templates in total. Members see the rest.

Templates for the moments an agency emails or texts buyers, owners, and tenants most: welcomes, nurturing, reminders, re-engagement, after-service follow-up, and referrals. Emails come with subject and preview lines; check every number against the listing file before sending.

Welcome emails

4 templates

Buyer welcome

Subject: {NAME}, let's put your search on one page Preview: Your criteria, a first shortlist, and the next step Hi {NAME}, Thanks for reaching out through {SOURCE}. Here's what I noted from our conversation: you're looking for a {ROOM_TYPE} home in {AREAS}, with a budget of {BUDGET}, and you're planning to move {MOVE_TIMING}. You'll find a first shortlist matching those criteria attached. Next to each listing I've written the net m², building fees, building age, and occupancy permit status; anything I don't know yet is marked ‘to be checked.’ If any of your criteria look wrong, just reply to this email. {AGENT} {AGENCY} · Authorization certificate no: {LICENSE_NO}

3 templates more in this group for members.

22 templates more for members

This item has 23 templates in total. With a membership you see all of it and copy any line in one click.

  1. Nurture emails4 templates
  2. Reminders6 templates
  3. Re-engagement4 templates
  4. After the service and referrals5 templates

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Real estate page
  • Copy template15 min

    15 copy and message templates for agencies

    Portal listing description

    {NEIGHBORHOOD}, {DISTRICT}: {ROOM_COUNT}, {NET_SQM} m² net / {GROSS_SQM} m² gross, floor {FLOOR}, {ASPECT}-facing. Apartment: {SHORT_DESCRIPTION} Building: {BUILDING_AGE} years old, {HEATING}, elevator {ELEVATOR}, parking {PARKING}. Building fees: {FEES}. Title status: {TITLE_STATUS}. Occupancy permit: {OCCUPANCY_PERMIT}. Transport: {TRANSPORT}. Viewings by appointment. {AGENCY} | Authorization certificate no.: {LICENSE_NO}

    15 templates · 4 groupsMembers only

  • Script18 min

    9 short video and call scripts for real estate

    0–3sHome tour (40s)

    Open on the home's strongest spot. On screen: "{NEIGHBORHOOD} · {ROOM_COUNT} · {NET_SQM} m² net". Say: "This is the best spot in the apartment."

    9 scripts · 2 groupsMembers only

  • Checklist10 min

    Real estate agency marketing checklist

    • A written listing agreement is signed with the owner and its end date is in the CRM.
    • Title record, occupancy permit, unpaid building fees, and tenant status are checked.

    36 items · 6 groupsMembers only

  • Hook bank12 min

    Reels and short-video openers

    I open the door, and the first thing you see is the view, not the hallway.

    50 hooks · 5 groupsMembers only