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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

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IndustryPhoto and video studios

Industry

Industry groupLocal services and hospitality

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Photo and video studios

1,148entries in total

Industry page45 prompts37 files

items
31
hooks
495
templates
204
scripts
102
checklist items
347

  • Copy template15 min

    15 copy and message templates for studios

    Behind-the-scenes Reels caption

    This frame took {SETUP_TIME} to set up and {SHOOT_TIME} to shoot. Light: {LIGHT}. Why we set it up this way: {REASON}. Want to plan the set for your own {SERVICE} shoot together? DM us 'SET'.

    15 templates · 6 groupsMembers only

  • Message template24 min

    WhatsApp and DM replies

    Inquiry from an ad form

    Hi {FIRST_NAME}, this is {REP} from {STUDIO}. Your form came through: {SHOOT_TYPE}, {DATE_RANGE}. I checked the calendar, and {OPEN_DATES} look open in that range. Would you like the shoot in the studio or on location? Based on your answer, I'll send the package list and a written quote today.

    25 templates · 5 groupsMembers only

  • Script15 min

    8 video and call scripts for studios

    A lighting comparison, newborn session flow, product shoot, editing, outfit guide, studio tour, interview setup, and a corporate brief call. Second by second, ready to shoot.

    8 scriptsMembers only

  • Checklist20 min

    Campaign setup and launch

    • The Meta business portfolio and ad account are verified under the studio's legal name, and the account isn't tied to a single employee's or photographer's personal profile.
    • The ad account has at least two admins, agencies and freelancers have ads-and-content permissions only, and access for people who left was removed.

    51 items · 6 groupsMembers only

  • Copy template22 min

    Caption templates

    Outfit guide carousel

    5 outfit rules before your {SHOOT_TYPE} shoot: 1. {RULE_1} 2. {RULE_2} 3. {RULE_3} 4. {RULE_4} 5. {RULE_5} Save this and look again the night before. We also send the written guide with your booking confirmation.

    22 templates · 5 groupsMembers only

  • Message template22 min

    Review and reputation replies

    Positive review with detail

    {FIRST_NAME}, thank you for the kind words. {DETAIL} was one of the most enjoyable moments of the shoot for us, too. We hope you enjoy the photos for many years. {SIGNATURE}

    23 templates · 5 groupsMembers only

  • Script38 min

    Reels and TikTok scripts

    0–3sWindow light at three hours (35s)

    The same window, the same chair; the wall clock reads 10:00 · Same window, three times of day · Window light doesn't stay the same all day.

    24 scripts · 6 groupsMembers only

  • Checklist18 min

    Content production and shoot day

    • The content idea is tied to one service (wedding, newborn, product, corporate, studio rental) and entered on the content calendar with a date.
    • Everyone who will appear on camera signed a written consent with separate boxes for portfolio, social, and ad use, filed before the shoot.

    50 items · 6 groupsMembers only

  • Hook bank12 min

    Objection and hesitation hooks

    Comparing three photographers' quotes? Here are five lines to check side by side.

    50 hooks · 5 groupsMembers only

  • Copy template28 min

    Meta ad copy

    Delivery process

    Primary text: When you'll get your wedding photos is written into the contract: {TURNAROUND}. Halfway through, we send a message on the selection and editing status, and we send the link when the gallery is ready. {PHOTOGRAPHER_NAME}: {IMAGE_RANGE} edited images and a {FILM_LENGTH}-minute short film. Headline: Delivery date written in the contract Description: Send your date range to see the calendar.

    24 templates · 5 groupsMembers only

  • Message template26 min

    Email and SMS templates

    Welcome after an inquiry

    Subject: Your shoot inquiry has reached us Hi {FIRST_NAME}, Thanks for writing to us. Let's pin down the date and scope for your {SHOOT_TYPE} shoot together: {REP} will call or write within {RESPONSE_TIME}. In the meantime, we've attached the package list; each package lists shoot length, delivered image range, turnaround, and usage rights on separate lines. If anything comes to mind, just reply to this email. {SIGNATURE}

    25 templates · 5 groupsMembers only

  • Script34 min

    Video ad scripts

    0–3sFrom shoot to gallery: delivery (30s)

    A calendar with the shoot day and the delivery day marked · When do your photos arrive? · Would you like to know up front when you'll get your photos?

    24 scripts · 6 groupsMembers only

  • Checklist20 min

    Profile, website, and Google audit

    • The name field carries the service and the city, such as ‘wedding photography’ and the city name, and the username matches the studio name.
    • Bio line one names the shoots, line two gives turnaround or scope, and line three has one call to action, like ‘DM: CALENDAR’ for open dates.

    53 items · 6 groupsMembers only

  • Hook bank11 min

    Myth and curiosity hooks

    An expensive camera doesn't mean a good photo; most of the difference is light.

    50 hooks · 5 groupsMembers only

  • Copy template28 min

    Google Ads and search copy

    RSA: wedding photographer

    Ad group: wedding photographer Headlines: 1. Wedding photographer, {CITY} 2. Delivery date in the contract 3. Image count written in quote 4. Photo and video, one crew 5. Open dates on the calendar 6. Album and short film options Descriptions: 1. Full-day or hourly coverage; hours, image count, and usage rights on separate quote lines. 2. Send your date range and we'll share the calendar and package list the same day.

    22 templates · 6 groupsMembers only

  • Script28 min

    Story sequences

    Frame 15 things to prep before a shoot

    The prep guide on a table · ‘5 things to prep before your shoot. How many did you know?’ · slider

    20 scripts · 6 groupsMembers only

  • Checklist20 min

    Lead follow-up and booking process

    • A first-reply target (for example, 15 minutes) is written down and measured every Monday as the median first-reply time over the last 7 days.
    • On shoot days, an automatic ‘we're on a shoot’ reply states a callback time, and you really do call back at that time.

    53 items · 6 groupsMembers only

  • Copy template28 min

    Website and landing page sections

    Home page hero

    {STUDIO_NAME} | Wedding, family, product, and corporate photography in {CITY} Turnaround, image count, and usage rights are written on separate lines in every quote. {SERVICE_COUNT} services, one calendar. Tell us your type of shoot and date, and we'll share open days and the package list the same day. [Send your date and shoot type] [See the portfolio]

    26 templates · 5 groupsMembers only

  • Script42 min

    Sales call and voice-note scripts

    First call after a wedding form

    Opening (0–15s) · Hello {FIRST_NAME}, this is {REP} from {STUDIO}. Your wedding-shoot form came in and I wanted to talk briefly. Do you have two minutes now?

    26 scripts · 6 groupsMembers only

  • Checklist18 min

    Weekly and monthly performance review

    • On Monday morning, the last 7 days of spend, inquiries, and cost per inquiry by service from Meta and Google went into one sheet.
    • The next 8 weeks of bookings were pulled from the calendar, open days and time blocks listed by service, and the ad budget approved against them.

    49 items · 6 groupsMembers only

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