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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

All items

Industry

Industry

Industry groupLocal services and hospitality
Topic
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  • Message templateGyms and personal training20 min

    Review and reputation replies

    Review praising a trainer

    Hi {FIRST_NAME}, we shared your review with {TRAINER}; reading that {REVIEW_DETAIL} made the whole team's day. See you at your next program check-in. {SIGNATURE}

    24 templates · 5 groupsMembers only

  • ScriptHair and beauty salons35 min

    Video ad scripts

    0–3sSit down on time (15s)

    A phone showing the appointment time, 2:00 p.m., a step through the door · 2:00 appointment, 2:00 in the chair · Getting seated at your appointment time shouldn't be this hard.

    19 scripts · 5 groupsMembers only

  • ChecklistReal estate16 min

    Listing shoot and content production

    • Written permission to shoot and publish is in hand from the owner, and from the tenant if one lives there.
    • The listing fact sheet is ready: net and gross m², floor, aspect, building fees, title status, and price.

    47 items · 6 groupsMembers only

  • Hook bankInterior design and renovation12 min

    Objection and hesitation hooks

    You're asking for a price per square meter. Let me explain why we don't give one number.

    50 hooks · 5 groupsMembers only

  • Copy templateAutomotive25 min

    Meta ad copy

    Flaws first

    Primary text: We put this car's flaws in the first line of the listing: {FLAWS}. The rest is in the report: {INSPECTION_SUMMARY}. {VEHICLE}, {MILEAGE} km, {PRICE} including taxes. Headline: Flaws first, features second Description: Full report on WhatsApp

    20 templates · 5 groupsMembers only

  • Message templateRestaurants and cafés25 min

    Email and SMS templates

    Newsletter welcome email

    Subject: Welcome to our list, {NAME} Preview: Two emails a month at most: menu news and notes from the kitchen Hi {NAME}, Thanks for joining our list. We'll send you two emails a month at most: dishes joining the menu, themed-night dates, and notes from the chef. In the meantime, three things worth knowing: Bookings: {BOOKING_METHOD} Kitchen closes: {KITCHEN_CLOSE} The weekday lunch menu goes up on our profile every day at {MENU_TIME}. You can unsubscribe anytime with the link below. {SIGNATURE}

    21 templates · 6 groupsMembers only

  • ScriptHotels and stays35 min

    Video ad scripts

    0–3sBooking direct: three differences (30s)

    A phone on the front desk, a key card beside it · ‘Same room, same dates’ · ‘Same room, same dates. Three things change when you book direct.’

    21 scripts · 5 groupsMembers only

  • ChecklistTours and travel agencies18 min

    Content production and shoot day

    • The tour and day to film were chosen, and the content list (itinerary, guide, inclusions, breaks, hotels) is written out with channel and length.
    • Each topic has two different hooks; because the tour won't revisit a stop, both can be cut from the same footage.

    48 items · 6 groupsMembers only

  • Hook bankWeddings and events12 min

    Objection and hesitation hooks

    Why ‘How much per person?’ can't be answered with one number.

    50 hooks · 5 groupsMembers only

  • Copy templatePhoto and video studios28 min

    Meta ad copy

    Delivery process

    Primary text: When you'll get your wedding photos is written into the contract: {TURNAROUND}. Halfway through, we send a message on the selection and editing status, and we send the link when the gallery is ready. {PHOTOGRAPHER_NAME}: {IMAGE_RANGE} edited images and a {FILM_LENGTH}-minute short film. Headline: Delivery date written in the contract Description: Send your date range to see the calendar.

    24 templates · 5 groupsMembers only

  • Message templateLocal services25 min

    Email and SMS templates

    Email: after the first request

    Subject: We got your request. Here's what happens next Hi {CUSTOMER_NAME}, Your request for {SERVICE} has reached us. Next steps: 1. Within {RESPONSE_TIME}, we'll call or message you with a few questions. 2. If we can give a range from photos, we'll send it in writing; if not, we'll schedule an estimate. 3. The final price is in writing before work starts, and we ask for your OK on any extra work. While you wait, here's a short guide that may help: {GUIDE_LINK} {SIGNATURE}

    20 templates · 5 groupsMembers only

  • ScriptSchools and courses30 min

    Video ad scripts

    0–3sTuition scope, explainer, 15s

    Two schools' fee brochures side by side on a table · “Are you comparing the same things?” · “Before you compare two schools' tuition, check one thing.”

    18 scripts · 5 groupsMembers only

  • ScriptGyms and personal training32 min

    Video ad scripts

    0–3sTrial class flow (15s)

    One shot following someone in through the door · A trial class is 45 minutes. Here's how they're spent · ‘What happens at a trial class, in 15 seconds.’

    20 scripts · 4 groupsMembers only

  • ChecklistHair and beauty salons20 min

    Content production and shoot day

    • The scripts for the 6–8 videos were read aloud with the stylists and barbers, and technical lines were fixed in their own words.
    • The shoot day is the morning with the fewest bookings (for example Tuesday), and the coordinator isn't booking those chairs.

    48 items · 6 groupsMembers only

  • Hook bankReal estate12 min

    Objection and hesitation hooks

    I wrote down everything we do in a single sale. It's a long list.

    50 hooks · 5 groupsMembers only

  • Copy templateInterior design and renovation25 min

    Google Ads and search copy

    RSA: kitchen remodel

    Headlines: {DISTRICT} Kitchen Remodel Kitchens Built to Measure Free Site Visit and Measuring Custom-Fit Kitchen Cabinets Itemized Written Quote Written Work Schedule Weekly Progress Report Extras Need Written Approval Cabinets Built In-House One Quote, Whole Kitchen Descriptions: We draw the kitchen to measure and build the cabinets in-house. Book a free site visit. Demolition to countertop in one itemized quote. Out-of-scope jobs are listed separately. A written schedule and weekly reports. No extra work starts without written approval. Send photos and dimensions for a rough range. The firm quote follows the site visit.

    22 templates · 5 groupsMembers only

  • Message templateAutomotive25 min

    Email and SMS templates

    Newsletter welcome email

    Subject: You're signed up: once a month, only what's useful Hi {NAME}, Thanks for subscribing to the {BUSINESS} newsletter. We'll send one email a month: seasonal maintenance reminders, our mechanics' answers to common questions, and report summaries for cars joining our stock. The first one covers five checks you can do yourself before winter: {GUIDE_LINK} If you don't want these emails, you can unsubscribe with one click from the link at the bottom of any email. {SIGNATURE}

    20 templates · 5 groupsMembers only

  • ScriptRestaurants and cafés35 min

    Video ad scripts

    Lunch menu, 15 sec

    directions taps · Get directions

    20 scripts · 5 groupsMembers only

  • ChecklistHotels and stays18 min

    Content production and shoot day

    • The shoot day was picked against the occupancy calendar, and the rooms and common areas being filmed have no guests that day.
    • The list of content to film (room types, breakfast, the area, the team) is written out with channel and length.

    48 items · 6 groupsMembers only

  • Hook bankTours and travel agencies12 min

    Objection and hesitation hooks

    We're unpacking the four items you can't see in the price, one by one.

    50 hooks · 5 groupsMembers only

  • Copy templateWeddings and events25 min

    Meta ad copy

    Guest path: parking to hall

    Primary text: On the wedding night, how far will your guests walk from parking to the hall, where will they wait, and how do they get in if it rains? We filmed that walk at {VENUE} in first person: the parking entrance, the welcome area, the hall doors, and the bridal suite. The walk takes {WALK_TIME}; ramp and elevator details for older guests are in the video. If you'd like to see it in person, pick a day for a tour. Headline: The path your guests will walk Description: 40-minute tours, by appointment

    20 templates · 5 groupsMembers only

  • Message templatePhoto and video studios26 min

    Email and SMS templates

    Welcome after an inquiry

    Subject: Your shoot inquiry has reached us Hi {FIRST_NAME}, Thanks for writing to us. Let's pin down the date and scope for your {SHOOT_TYPE} shoot together: {REP} will call or write within {RESPONSE_TIME}. In the meantime, we've attached the package list; each package lists shoot length, delivered image range, turnaround, and usage rights on separate lines. If anything comes to mind, just reply to this email. {SIGNATURE}

    25 templates · 5 groupsMembers only

  • ScriptLocal services30 min

    Video ad scripts

    0–3sWritten price (15s)

    A tech at the front door holding a filled-in price form · The price doesn't change at the door · ‘You get the price in writing before we start.’

    18 scripts · 4 groupsMembers only

  • ChecklistSchools and courses20 min

    Production and shoot day

    • The shoot day doesn't clash with exams, parent meetings, or ceremonies, and the vice principal approved the date.
    • The 6–10 shots to film are written on a shot list: gate, classroom, cafeteria, yard, teacher interview.

    48 items · 6 groupsMembers only

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Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.