1,000+ hooks, templates, scripts and checklist items for every industry

Close-up to camera. "Last month I saw the same thing at three companies." On screen: the same line.

The three mistakes we see most often with {TOPIC}: 1. {MISTAKE_1} 2. {MISTAKE_2} 3. {MISTAKE_3} What the three share: {COMMON_THREAD}. Instead, we suggest starting with {SUGGESTION}; {DURATION} is enough for the first step. Which one shows up most at your company? Tell me in the comments and I'll answer one with a concrete example.

Last month I met with three companies in {INDUSTRY}. All three had the same thing going on: {OBSERVATION}. That usually leads to {CONSEQUENCE}. The first step we recommend is simple: {FIRST_STEP}. How does this look at your company? Let's talk in the comments.

An empty table being drawn on a whiteboard, close on the hands · “An authority matrix in 30 seconds” · “Who signs what at your company? Let's draw it in 30 seconds.”

Primary text: {REGULATION} takes effect on {DATE}. The first step companies skip most: {SKIPPED_STEP}. You can download the {ITEM_COUNT}-point checklist we prepared for the first two weeks. Headline: First two weeks of {REGULATION} Description: A hands-on checklist Button: Download

Hi {FIRST_NAME}, this is {ADVISOR} from {FIRM}. I received your request about {TOPIC}, thank you. To point you in the right direction, I only need to know three things: 1. How long has this been on the agenda at your company? 2. Who decides together on this? 3. Is there a date or an outside trigger you need to meet? We can continue in writing, or on a 10-minute phone call between {TIME_1} and {TIME_2}.

A whiteboard, logo in the corner · “A 45-minute diagnostic call” · “At {FIRM}, the first step is a 45-minute diagnostic call.”

Headlines (30 characters max): 1. Management consulting 2. Strategy and growth planning 3. Diagnose first, then decide 4. A 45-minute diagnostic call 5. Out-of-scope items in writing 6. Team hours stated up front 7. Decisions, not another report 8. A roadmap for growing SMEs 9. NDA signed before we start 10. Three-option proposals Descriptions (90 characters max): 1. A growth plan, org structure, and roadmap. Work that ends in concrete decisions. 2. After the first call, we put what we will and won't do in writing. Book a call. 3. Proposals state duration, scope, and the weekly hours we need from you. Path fields: /consulting/management

Thank you, {FIRST_NAME}. Over the course of the work, {TEAM_MEMBER}'s care and the time your own team set aside carried the project. That the method took hold in your team by the end is the most valuable feedback for us. {SIGNATURE}

An authority matrix on the board, two names in one cell · ‘Where's the problem in this matrix?’ · quiz (Two names / An empty row / No problem)

Headline: {PROBLEM_STATEMENT} Subhead: {SERVICE_AREA} consulting for {INDUSTRY} companies. We write the scope, the timeline, and the hours we need from you up front. Three points: - A 45-minute diagnostic first, ending in a written recommendation - Not a report, but a decision list with owners and dates - A confidentiality agreement before the project Button: Book a diagnostic call

Subject: Your {TOPIC} checklist is ready Hi {FIRST_NAME}, The list you downloaded: {LINK} Three suggestions for using it: 1. Don't take on all {ITEM_COUNT} items at once; start with the first four. 2. In the ‘who owns this’ column, write a person's name, not a department. 3. Fill the list in together in a team meeting; a list filled in by one person tends to be optimistic. If you have a question, just reply to this email. {SENDER}, {FIRM} You're receiving this because you downloaded the checklist. If you don't want other content, just reply and say so.

Opening · “Hi {FIRST_NAME}, this is {ADVISOR} from {FIRM}. I saw that you downloaded {CONTENT_NAME}; I'm calling briefly, do you have two minutes?”

Variant 1 (who and what): {TITLE} | {SERVICE_AREA} consulting for {TARGET_CLIENT} | {FIRM} Variant 2 (method): {SERVICE_AREA} · Diagnose first, then decide · {FIRM} Variant 3 (point of view): I write about {SERVICE_AREA} and work with {TARGET_CLIENT} · Founding partner at {FIRM} Warning: don't write ‘leader,’ ‘best,’ or ‘expert’ without proof. Stay under 220 characters.