Story sequences
Frame 1Trial class in seven frames
Gym door, daylight · What happens at a trial class? Seven frames to show you
22 scripts · 6 groupsMembers only
1,000+ hooks, templates, scripts and checklist items for every industry
Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.
The first part of every item is free to read; the full item comes with membership.
What's in the library
36,290hooks, templates, scripts and checklist items
- Hooks15,980
- Templates6,246
- Scripts2,854
- Checklist items11,210
The bar shows each type's share of the total.
All items
372 itemsshowing 217–240
Profile, website and Google profile audit
- The name field has the salon name and main service; Instagram search reads that field.
- The bio has the neighborhood, the type of salon and a single booking link.
48 items · 6 groupsMembers only
Google Ads and search copy
RSA: apartments for sale by districtHeadlines: Apartments for Sale {DISTRICT} 2 and 3 Bed Homes in {DISTRICT} Net and Gross m² Listed Listings With Floor Plans We Work With Written Contracts Weekend Viewings Available Help Through Title Transfer Descriptions: Listings in {DISTRICT} with net m², floor, fees, and occupancy permit status. Call to view. Photos, video, and floor plans for every listing. Every step to title day is in writing.
20 templates · 5 groupsMembers only
Website and landing page sections
Homepage heroHeadline: Know every line item before you renovate Subheadline: We measure at the site visit, write the quote line by line, and put the schedule in the contract. You get a report on the same day every week. Primary button: Book a free site visit Secondary button: See completed projects Trust line: Photos shared with client consent · A written quote and schedule · Serving {DISTRICTS}
24 templates · 5 groupsMembers only
Story sequences
Frame 1New arrival: prepCar arriving at the lot, plate covered · “A new car came in this morning: {VEHICLE}”
18 scripts · 6 groupsMembers only
Profile, website, and Google Business audit
- The username and display name include the venue name and neighborhood, and the account turns up when you search the business name.
- The bio states the neighborhood, cuisine, hours, and a single way to book.
56 items · 6 groupsMembers only
Profile, website, and Business Profile audit
- The profile is verified, and the primary category is ‘Hotel’ or the actual property type (boutique hotel, guesthouse, resort).
- Name, address, and phone match the website and OTA listings character for character, and 24-hour reception is listed as such.
48 items · 6 groupsMembers only
Myth and curiosity hooks
Why is ‘a package tour means everything's included’ so often misunderstood?
50 hooks · 5 groupsMembers only
Google Ads and search copy
RSA: wedding venue (general)Ad group: wedding venue Headlines: 1. Wedding venue in {DISTRICT} 2. Seated dinners up to 400 3. Pick a day for your tour 4. Written quote, same day 5. Exclusions listed in writing 6. A garden with a rain plan Descriptions: 1. See the hall, bridal suite, and rain area on a 40-minute tour. Families welcome. 2. Send your date and guest count for a same-day quote showing the total with taxes.
20 templates · 5 groupsMembers only
Story sequences
Frame 15 things to prep before a shootThe prep guide on a table · ‘5 things to prep before your shoot. How many did you know?’ · slider
20 scripts · 6 groupsMembers only
Profile, website, and Google profile audit
- The profile is verified and owned by the company's admin email; access for the old agency, former employees, and personal emails was removed.
- For jobs done at the customer's address, the address is hidden and the service area is set to the real districts; the address shows only if there's an open office or storefront.
48 items · 6 groupsMembers only
Myth and curiosity hooks
A big campus doesn't mean a good school. On a tour, look inside the classroom.
50 hooks · 5 groupsMembers only
Profile, website, and Google profile audit
- The profile is verified, at least two people are managers, and anyone who left the team no longer has access.
- The business name matches the sign exactly, with no neighborhood, ‘best’, or keywords added to it.
54 items · 6 groupsMembers only
Myth and curiosity hooks
Trimming often doesn't make hair grow faster; it clears away split ends.
50 hooks · 5 groupsMembers only
Sales call and voice message scripts
Inbound call: the listing has sold (3 min)Opening (0–20s) · ‘Hello, {AGENCY}, this is {AGENT}. Which listing are you calling about?’ · Write down the listing code and check its status in the CRM.
23 scripts · 6 groupsMembers only
Email and SMS templates
Site visit: what to expectSubject: Your site visit: what happens and what to prepare Hi {NAME}, Your appointment is booked for {DATE} at {TIME}. Here's what will happen that day: we'll walk the space together and measure, then look at the walls and plumbing, and finally talk through your priorities. Coming unprepared is fine too, but having these three things cuts down on what we have to ask: overall photos of the space, any old drawings, and examples you like. The quote comes itemized within {DAYS} business days of the visit. {MANAGER} {STUDIO}
24 templates · 5 groupsMembers only
Lead follow-up and sales process
- Every lead is logged in the CRM at first contact with its channel and campaign name; leads with an unknown source are counted weekly.
- The record has separate fields for name, phone, the car or service asked about, trade-in, financing interest, and buying timeframe.
50 items · 6 groupsMembers only
Behind-the-scenes hooks
When the produce supplier arrives, the first thing we check isn't the invoice. It's the bottom of the crate.
50 hooks · 5 groupsMembers only
Myth and curiosity hooks
‘Prices always drop at the last minute’? Not on our calendar.
50 hooks · 5 groupsMembers only
Website and landing page sections
Home page heroHeadline: See the itinerary day by day and the price by line item Subtext: {AGENCY} has run {REGION} tours for {YEARS} years. Every tour's day-by-day itinerary, what's included and what isn't, and the pre-contract information form are on the page before you buy. Button 1: See the departure calendar Button 2: Write on WhatsApp Trust line: License no. {LICENSE_NO} · Our {CITY} office is open
22 templates · 5 groupsMembers only
Sales call and voice-note scripts
Morning call to an overnight formOpening (0–15s) · Good morning {FIRST_NAME}, this is {REP} from {VENUE}. Your form came in around {FORM_TIME} last night, so you're my first call this morning. Is now a good time?
24 scripts · 6 groupsMembers only
Lead follow-up and booking process
- A first-reply target (for example, 15 minutes) is written down and measured every Monday as the median first-reply time over the last 7 days.
- On shoot days, an automatic ‘we're on a shoot’ reply states a callback time, and you really do call back at that time.
53 items · 6 groupsMembers only
Process and behind-the-scenes hooks
The first page in our estimator's notebook isn't measurements. It's questions.
50 hooks · 5 groupsMembers only
Website and landing page sections
School heroHeadline: Choosing a school for {GRADE_LEVEL}? See inside the classroom first Subhead: {SCHOOL} teaches {GRADE_LEVELS} in {DISTRICT}. Classes have {CLASS_SIZE} students at most, with a weekly parent report and counselor follow-up. Button 1: Plan a campus tour Button 2: See what tuition covers Under the buttons: Admissions calls you back the day you send the form.
20 templates · 5 groupsMembers only
Members get every item in full
Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.