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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

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Industry

Industry

Industry groupDigital and B2B
Topic
Sort:Recommended

186 itemsshowing 97–120

  • ChecklistOnline courses and coaching20 min

    Profile, sales page, and site audit

    • The first screen states who the course is for, what it teaches, and what you'll have at the end.
    • The price shows as a VAT-inclusive total, and for installments, each payment and the total are written out.

    53 items · 6 groupsMembers only

  • ChecklistConsulting and B2B services22 min

    Profile, website, and page audit

    • The page name, logo, and banner match the legal name and the brand on your site; the logo reads at small sizes, and the banner carries one sentence and a call.
    • The tagline says who you do what for (‘Consulting that builds governance in family companies’), not a phrase like ‘your solution partner’ that fits any firm.

    54 items · 6 groupsMembers only

  • Hook bankSaaS and software10 min

    Myth and curiosity hooks

    ‘The cloud’ doesn't mean your data floats around. It sits in a data center.

    50 hooks · 5 groupsMembers only

  • Copy templateInsurance and financial advice25 min

    Insurance: Website and landing page sections

    Hero: kasko and traffic

    Headline: Read quotes side by side and make the call yourself Subheadline: We send kasko and traffic insurance quotes from {INSURER_COUNT} insurers in one table, with premium, coverage, and deductible. We also tell you in writing what the lowest-premium quote doesn't cover. Button 1: Request a quote Button 2: See a sample quote table Trust line: Registry no. {REGISTRY_NO} · {BUSINESS_HOURS}

    22 templates · 5 groupsMembers only

  • Message templateAgencies and freelancers25 min

    Email and SMS templates

    How we work, on one page

    Subject: How we work, on one page Hi {FIRST_NAME}, When we work together at {AGENCY}, here's the routine we follow: • Your contact: {ACCOUNT_MANAGER} ({CONTACT}), who replies within {REPLY_TIME} during {OFFICE_HOURS}. • Approvals: on the {BOARD_NAME} board, with an approval turnaround of {APPROVAL_DAYS} business days. • Meeting: once a month, {MEETING_DAY}, {LENGTH} minutes. • Report: once a month, on {REPORT_DAY}, opening with a three-sentence summary. As a first step, please fill in the brief form: {FORM_LINK} {SENDER}

    20 templates · 5 groupsMembers only

  • ChecklistPersonal brands and creators20 min

    Personal brands: Profile and web presence audit

    • The display name includes the expert's name and field, and the handle is short and easy to read; it turns up in search.
    • The first line of the bio says who it's for and what it does; audience and result, not a title or slogan.

    48 items · 6 groupsMembers only

  • Hook bankOnline courses and coaching12 min

    Myth and curiosity hooks

    Leaving the course running in the background doesn't count as learning. Here's what it does do.

    50 hooks · 5 groupsMembers only

  • Hook bankConsulting and B2B services10 min

    Myth and curiosity hooks

    Believing a consultant will solve the problems is the most expensive misconception in consulting.

    50 hooks · 5 groupsMembers only

  • Copy templateSaaS and software25 min

    Google Ads and search copy

    RSA: accounting software

    Keyword group: small business accounting software, cloud accounting software Headline 1: Cloud accounting software Headline 2: E-invoicing in one place Headline 3: Work alongside your accountant Headline 4: Track payments in one list Headline 5: Open a trial account today Headline 6: Monthly plan, easy to cancel Description 1: Issue invoices, track payments, and send month-end reports to your accountant in a click. Description 2: Import your customer accounts from Excel. Setup help and support in Turkish on every plan.

    20 templates · 5 groupsMembers only

  • Message templateInsurance and financial advice25 min

    Insurance: Email and SMS templates

    Newsletter welcome email

    Subject: You're on the list: once a month, policy information that's useful Hi {NAME}, Thanks for signing up for the {AGENCY} newsletter. We'll email you once a month: policy-reading tips, seasonal reminders, and answers to common questions. Messages with quotes or promotions come only if you've given consent for them. You can unsubscribe anytime with one click: {UNSUBSCRIBE_LINK} {AGENCY}

    22 templates · 5 groupsMembers only

  • ScriptAgencies and freelancers25 min

    Story sequences

    Frame 1Passwordless access (6 frames)

    A locked key, the word ‘Password’ crossed out · ‘Giving an agency ad account access without a password’

    18 scripts · 6 groupsMembers only

  • Hook bankPersonal brands and creators10 min

    Personal brands: Myth and curiosity hooks

    A personal brand isn't about being famous. It's about making a real expertise consistently visible.

    50 hooks · 5 groupsMembers only

  • Copy templateOnline courses and coaching28 min

    Google Ads and search copy

    RSA: online Excel course

    Headlines: 1. Online Excel course 2. From beginner to advanced 3. Watch a free sample lesson 4. Practice files included 5. Feedback on your homework 6. Clear price, VAT included Descriptions: 1. Excel in short lessons: formulas, pivot tables, reporting. Curriculum online. 2. Recorded lessons and live Q&A. Refund and access terms next to the price.

    26 templates · 4 groupsMembers only

  • Copy templateConsulting and B2B services30 min

    Website and landing page copy

    Homepage hero

    Headline: {PROBLEM_STATEMENT} Subhead: {SERVICE_AREA} consulting for {INDUSTRY} companies. We write the scope, the timeline, and the hours we need from you up front. Three points: - A 45-minute diagnostic first, ending in a written recommendation - Not a report, but a decision list with owners and dates - A confidentiality agreement before the project Button: Book a diagnostic call

    27 templates · 5 groupsMembers only

  • ScriptSaaS and software25 min

    Story sequences

    Frame 1Automatic weekly report (6 frames)

    Monday, 9:00 a.m., coffee and a laptop · ‘Have the Monday report in your inbox at 9:00’

    18 scripts · 6 groupsMembers only

  • ScriptInsurance and financial advice30 min

    Insurance: Story sequences

    Frame 1Term of the week: deductible

    A sample policy on a desk and a highlighter · “Term of the week: deductible”

    20 scripts · 6 groupsMembers only

  • ChecklistAgencies and freelancers20 min

    Profile, site, and business profile audit

    • Handle, profile name, and logo match the business's sign and Google name, with no differences in Turkish characters or punctuation.
    • The first line of the bio says what the business does, where, and for whom, with information instead of a slogan.

    50 items · 6 groupsMembers only

  • Copy templatePersonal brands and creators25 min

    Personal brands: Google Ads and search copy

    Personal brand consulting

    Ad group: Personal brand consulting Headlines (up to 30 characters): 1. Personal brand consulting 2. A brand plan for experts 3. Free intro call 4. One-on-one consulting 5. Price and scope in writing 6. Profile, content, proposal 7. First call is free 8. If it's not a fit, I'll say so Descriptions (up to 90 characters): 1. We build your profile, content, and proposal setup together so your expertise shows. 2. A free 20-minute intro call to check the fit; scope and fee are given in writing. 3. No result guarantees; we write down what we'll do, the timeline, and the fee up front.

    21 templates · 6 groupsMembers only

  • ScriptOnline courses and coaching38 min

    Sales call and voice message scripts

    0–15sFirst call to a workshop registrant (3 min)

    ‘Hi {FIRST_NAME}, this is {ADVISOR} from {INSTRUCTOR_NAME}'s team. You registered for the {WORKSHOP_TOPIC} workshop. Do you have two minutes?’ · Call only people who left their number with permission

    25 scripts · 6 groupsMembers only

  • Message templateConsulting and B2B services28 min

    Email and SMS templates

    First email after a download

    Subject: Your {TOPIC} checklist is ready Hi {FIRST_NAME}, The list you downloaded: {LINK} Three suggestions for using it: 1. Don't take on all {ITEM_COUNT} items at once; start with the first four. 2. In the ‘who owns this’ column, write a person's name, not a department. 3. Fill the list in together in a team meeting; a list filled in by one person tends to be optimistic. If you have a question, just reply to this email. {SENDER}, {FIRM} You're receiving this because you downloaded the checklist. If you don't want other content, just reply and say so.

    24 templates · 6 groupsMembers only

  • ChecklistSaaS and software18 min

    Lead follow-up and sales process

    • Each form (demo, trial, quote, webinar, ebook) lands in the CRM with its own source tag, so a demo request never mixes with an ebook download.
    • A demo request reaches the rep by email and phone notification within seconds, and a test submission measured the delay.

    52 items · 6 groupsMembers only

  • ChecklistInsurance and financial advice18 min

    Insurance: Profile, website, and Google Business Profile audit

    • The primary category is ‘insurance agency,’ and additional categories reflect the products the agency actually sells.
    • The business name matches the sign and the registry record; no keywords, neighborhoods, or promotions are tacked onto the end of it.

    50 items · 6 groupsMembers only

  • Hook bankAgencies and freelancers10 min

    Myth and curiosity hooks

    Followers went up. Did sales? Those aren't the same chart.

    50 hooks · 5 groupsMembers only

  • ScriptPersonal brands and creators40 min

    Personal brands: Sales call, phone, and voicemail scripts

    Free intro call

    Opening (0–2 min) · ‘Hi {FIRST_NAME}, thanks for making the time. First I'll listen to your situation; then, if it's a fit, I'll explain how we could work together. If it isn't, I'll say so plainly. I'll wrap up in {DURATION} minutes; does that work?’

    20 scripts · 5 groupsMembers only

Members get every item in full

Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.