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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

All items

Industry

Industry

Industry groupDigital and B2B
Topic
Sort:Recommended

186 itemsshowing 25–48

  • Copy templateOnline courses and coaching16 min

    15 copy and message templates for selling courses

    Meta ad: webinar sign-up

    If you've started learning {TOPIC} and you're running into {PROBLEM}, this workshop is for you. On {DATE} at {TIME}, in a free 45-minute live workshop, we'll build {OUTPUT} together. At the end, I'll also give a quick overview of our program. Sign up: {LINK}

    15 templates · 4 groupsMembers only

  • Message templateConsulting and B2B services12 min

    15 copy and message templates for selling B2B services

    Founder observation post

    Last month I met with three companies in {INDUSTRY}. All three had the same thing going on: {OBSERVATION}. That usually leads to {CONSEQUENCE}. The first step we recommend is simple: {FIRST_STEP}. How does this look at your company? Let's talk in the comments.

    15 templates · 4 groupsMembers only

  • ScriptSaaS and software18 min

    8 video and call scripts for SaaS

    0-3s30s screen-recorded demo

    "{TASK}: from 4 steps to 1." Visual: a cluttered {OLD_WAY} screen.

    8 scripts · 2 groupsMembers only

  • ChecklistInsurance and financial advice10 min

    A 35-point insurance marketing checklist

    • The agency's official registration is current and shown correctly on the website.
    • Google Business Profile category, hours, products, and location are correct.

    35 items · 5 groupsMembers only

  • Message templateOnline courses and coaching22 min

    Review and reputation replies

    Review praising the instructor

    Hi {FIRST_NAME}, thank you for your kind words. We were so glad to read that {REVIEW_DETAIL}; we've shared it with {INSTRUCTOR}. If you get stuck on a next step in the course, the community channel is always open. {SIGNATURE}

    25 templates · 5 groupsMembers only

  • ScriptConsulting and B2B services35 min

    Reels and TikTok scripts

    0–3sAuthority matrix in 30 seconds (30s)

    An empty table being drawn on a whiteboard, close on the hands · “An authority matrix in 30 seconds” · “Who signs what at your company? Let's draw it in 30 seconds.”

    21 scripts · 5 groupsMembers only

  • ChecklistSaaS and software18 min

    Campaign setup and launch

    • At least two people are admins on the Meta business portfolio, and the ad account isn't tied to an agency's or freelancer's personal profile.
    • Outside teams got separate, partial access to the ad account and the Page, not full control, and the access list is written down.

    54 items · 6 groupsMembers only

  • Hook bankInsurance and financial advice10 min

    Insurance: Reels and short-video openers

    Is the deductible on your policy a flat amount or a percentage? Check the format of this line.

    50 hooks · 5 groupsMembers only

  • Copy templateAgencies and freelancers25 min

    Meta ad copy

    Messages in, sales not

    Primary text: If messages come in from the ad but don't turn into sales, the problem is usually in one of three places: tracking, reply speed, or the landing page. In the first call we look at only those three, in 20 minutes, without touching your ad budget. {OFFER_TERMS} Headline: Messages arrive, sales don't Description: A 20-minute account review

    20 templates · 5 groupsMembers only

  • Message templatePersonal brands and creators22 min

    Personal brands: Review and reputation replies

    Happy with the program

    {COMMENTER_NAME}, thank you for the kind words. I'm glad the {MENTIONED_TOPIC} part helped. Everyone goes through the program at their own pace, and seeing the steps you took taught me something too. I hope we'll talk again in the next round.

    22 templates · 6 groupsMembers only

  • ScriptOnline courses and coaching32 min

    Reels and TikTok scripts

    0–3sXLOOKUP versus VLOOKUP (30 sec)

    Excel screen, a VLOOKUP formula showing #N/A, cursor on the error cell · Why does VLOOKUP error out? · ‘The cause fits in one sentence.’

    19 scripts · 5 groupsMembers only

  • ChecklistConsulting and B2B services22 min

    Campaign setup and launch

    • Ad accounts (LinkedIn, Meta, Google) are opened in the firm's name; at least two people hold admin access on each, and none depends on one person's personal login.
    • If the founder's personal post will run as an ad, the founder granted that permission on LinkedIn, and the account and period it covers are on record.

    54 items · 6 groupsMembers only

  • Hook bankSaaS and software10 min

    Reels and short-video openers

    Timer's running: we're building a quote from start to finish.

    50 hooks · 5 groupsMembers only

  • Copy templateInsurance and financial advice25 min

    Insurance: Meta ad copy

    Kasko: quotes side by side

    Primary text: For kasko, you see quotes from {INSURER_COUNT} insurers in one table: premium, coverage, and deductible side by side. We also put in writing what the lowest-premium quote doesn't cover; the decision is yours. Headline: Kasko quotes side by side Description: Message us on WhatsApp for a quote

    22 templates · 5 groupsMembers only

  • Message templateAgencies and freelancers20 min

    WhatsApp and DM replies

    First message from an ad

    Hi {FIRST_NAME}, this is {REP} from {AGENCY}. Thanks for writing about {AD_TOPIC} from our ad. Two quick questions so I can give you the right information: who runs your ads and social media today, and roughly what range is your monthly ad budget?

    20 templates · 5 groupsMembers only

  • ScriptPersonal brands and creators35 min

    Personal brands: Reels and TikTok scripts

    0–3sYou don't have to post daily, 30s

    Close to camera, a phone and a calendar on the desk · “You don't have to post every day” · “‘Post every day’ isn't right for everyone.”

    19 scripts · 6 groupsMembers only

  • ChecklistOnline courses and coaching22 min

    Campaign setup and launch

    • The ad account is under the instructor's or company's name, the payment method is verified, no more than two people hold the admin role, and any agency has access as a partner.
    • The domain is verified in Meta Business Manager, and the signup, sales, and thank-you pages all sit under it.

    55 items · 6 groupsMembers only

  • Hook bankConsulting and B2B services10 min

    Reels and short-video openers

    I'm drawing one box on the board: who owns it in your company?

    50 hooks · 5 groupsMembers only

  • Copy templateSaaS and software20 min

    Caption templates

    Carousel: data cleanup steps

    Swipe for the {STEP_COUNT} cleanup steps to do in your spreadsheet before moving to {PRODUCT}. The step that usually takes longest is {HARDEST_STEP}. Do it before migration day and you won't be stuck on it during setup. Save this list before you send us your file. Questions? Leave them in the comments; our team answers.

    20 templates · 5 groupsMembers only

  • Message templateInsurance and financial advice25 min

    Insurance: WhatsApp and DM replies

    First reply to a quote request

    Hi {NAME}, this is {REP} from {AGENCY}. Thanks for writing about a {PRODUCT} quote. To prepare it, I need: {REQUIRED_DETAILS}. We use these details only for the quote; the privacy notice is here: {PRIVACY_LINK} You don't need to send your ID or policy number by message; if we need them, we'll use our secure channel: {SECURE_CHANNEL}.

    24 templates · 6 groupsMembers only

  • ScriptAgencies and freelancers30 min

    Reels and TikTok scripts

    0–3sEvents Manager first (25 s)

    The ads manager screen, cursor on the Events Manager menu · When I first open an account · ‘When I open an ad account, the first place I look isn't spend.’

    19 scripts · 5 groupsMembers only

  • ChecklistPersonal brands and creators20 min

    Personal brands: Campaign setup and launch

    • The ad account is connected to the expert's own Business Manager, not a personal profile; the agency is added as a partner.
    • The Business Manager has at least two full admins, one of them the expert.

    48 items · 6 groupsMembers only

Members get every item in full

Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.