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Hotels and stays: Email and SMS templates

22 email and SMS templates for welcome, confirmation, nurture, pre-arrival reminders, after the stay, re-engagement, and referrals, with the IYS rule built in.

22 templates5 groups25 minOctober 15, 2026

  • email
  • sms
  • guest communication
  • templates

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1 template open, 22 templates in total. Members see the rest.

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Emails and texts from booking confirmation through to after the stay. Transactional messages (confirmations, reminders, invoices) go to every guest; promotional emails and texts go only to people whose marketing consent is registered in IYS.

Welcome and confirmation

4 templates

Newsletter welcome

Subject: Your first email from {HOTEL}: what to expect Hi {NAME}, Thanks for joining our list. We'll send you at most two emails a month: season opening dates, quiet-period rates, and routes our team has recently found in the area. Here's the first tip right away: {AREA_TIP}. Reply to this email to tell us what you'd like to hear about. To unsubscribe: {UNSUBSCRIBE_LINK} {SIGNATURE}

3 templates more in this group for members.

21 templates more for members

This item has 22 templates in total. With a membership you see all of it and copy any line in one click.

  1. Nurture emails4 templates
  2. Pre-arrival reminders5 templates
  3. After the stay4 templates
  4. Re-engagement and referrals5 templates
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The same item for other industries

This item has a separately written version for 31 other industries. If you work with them too, open their version.

Hotels and stays page

  • Checklist20 min

    A 36-point hotel marketing checklist

    • The booking engine lets guests pick dates in 3 taps on mobile.
    • The price shown is the total with taxes; no surprise fees at the last step.

    36 items · 6 groupsMembers only

  • Copy template20 min

    Caption templates

    Room type comparison

    {ROOM_TYPE_1} vs. {ROOM_TYPE_2}, in one sentence: {DIFFERENCE}. {ROOM_TYPE_1}: {SQM_1} m², {BED_1}, {VIEW_1}. {ROOM_TYPE_2}: {SQM_2} m², {BED_2}, {VIEW_2}. Which one suits you? {RECOMMENDATION}. DM us your dates and we'll pick the right room together.

    20 templates · 5 groupsMembers only

  • Message template12 min

    16 message and copy templates for hotels

    First reply to a rate question

    Hi {NAME}, thanks for reaching out about {DATES}. Our {ROOM_TYPE} is available for those dates: {NIGHTS} nights, {AMOUNT} total including taxes, breakfast {BREAKFAST_STATUS}. Let me know how many of you are coming and, if you're bringing kids, their ages, and I'll find the room that fits best.

    16 templates · 4 groupsMembers only