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Fashion e-commerce: Email and SMS templates

20 email and SMS templates for opted-in lists: welcome, nurture, reminders, post-delivery, win-back, and referral flows.

20 templates5 groups20 minOctober 15, 2026

  • email
  • sms
  • crm
  • fashion

Preview

1 template open, 20 templates in total. Members see the rest.

These templates are written for your opted-in email and SMS lists: welcome, nurture, reminders, post-delivery, win-back, and referral. Before you plug them into an automation, fill every deadline, offer, and terms field with the current info from your site.

Welcome and first order

4 templates

Welcome: size profile

Subject: {FIRST_NAME}, tell us your size once and we'll remember it Hi {FIRST_NAME}, Welcome to the {BRAND} list. The question we hear most is ‘which size should I order?’, so we'd like to get to know you a little first. Reply with your height and the sizes you usually wear on top and bottom, and we'll pick future suggestions in your size. We only use this for size recommendations. Your first-order {WELCOME_OFFER} is valid until {EXPIRY_DATE}. {SIGN_OFF}

3 templates more in this group for members.

19 templates more for members

This item has 20 templates in total. With a membership you see all of it and copy any line in one click.

  1. Nurture: size, fabric, and care4 templates
  2. Reminders4 templates
  3. After delivery and exchanges4 templates
  4. Win-back and referrals4 templates

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Fashion e-commerce page
  • Copy template15 min

    15 copy and message templates for fashion e-commerce

    Product description (short)

    {PRODUCT_NAME} is made for {OCCASION}. The {FABRIC_COMPOSITION} fabric {FABRIC_FEEL}. Fit: {FIT}. Our model is {MODEL_HEIGHT} and wears a size {MODEL_SIZE}. If you're between sizes, {SIZE_ADVICE}. Care: {CARE_INSTRUCTIONS}

    15 templates · 4 groupsMembers only

  • Checklist20 min

    Fashion e-commerce marketing checklist

    • Fabric composition on every product matches the label exactly.
    • The model's height and size worn appear on every product page.

    36 items · 6 groupsMembers only

  • Hook bank12 min

    Reels and short-video openers

    The package came today. Opening it in the fitting room for the first time.

    50 hooks · 5 groupsMembers only

  • Hook bank10 min

    Objection and hesitation hooks

    We're splitting this jacket's price three ways: fabric, lining, and labor.

    50 hooks · 5 groupsMembers only