1,000+ hooks, templates, scripts and checklist items for every industry

Macro shot of the pump. On screen: "Take a close look at this texture"

{PRODUCT_NAME}, {SIZE}. A {PRODUCT_TYPE} used at the {ROUTINE_STEP} step. Texture: {TEXTURE} Scent: {SCENT} Recommended skin type: {SKIN_TYPE} How to use: {DIRECTIONS} Period after opening: {PAO}

Hi {FIRST_NAME}, this is {AGENT_NAME} from the {BRAND} team. Thanks for reaching out. Which product are you looking at, or can you tell me a little about what you're after? Send the product link and I'll write the ingredient list, size, and order of use right away.

An empty bowl on a precision scale, the {PRODUCT_NAME} pump in hand · “One pump: how many grams?” · “How much product does one pump give, exactly? We're measuring it on the scale.”

What is {INGREDIENT_NAME}? In 20 seconds. In cosmetics it's used for {INGREDIENT_FUNCTION}. On a label you'll see it written as {LABEL_NAME}. Which of our products contain it: {PRODUCT_LIST}. The full ingredient list is on every product page. If you're curious about this ingredient, drop a question in the comments and we'll answer it in the next ‘One Ingredient, One Sentence’ post. For skin conditions, we suggest talking to your doctor.

Hi {FIRST_NAME}, thank you for your review. We've shared your note about the texture of {PRODUCT_NAME} with our formulation team. Using the product as directed, following the instructions on the pack, and writing to us about anything on your mind is all you need to do. {SIGNATURE}

A drop at the mouth of the pump, macro · “{PRODUCT_NAME}” · “One pump, a texture like this.”

Primary text: We filmed {PRODUCT_NAME} coming out of the pump and spreading across the back of a hand in slow motion. Texture: {TEXTURE_DESCRIPTION}. Scent: {SCENT_DESCRIPTION}. Size {SIZE}; with the recommended use it lasts about {ESTIMATED_DURATION}. The full ingredient list and period after opening are on the product page. Headline: {SHORT_TEXTURE}, {SIZE} Description: Directions and ingredient list on the page

Subject: {FIRST_NAME}, tell us your routine once and we'll remember Hi {FIRST_NAME}, Welcome to the {BRAND} list. The question we get most is ‘which product should I start with?’, so we'd like to get to know you a little first. Reply to this email with three answers: how many products are in your routine now, which texture do you like, and do you want scent? We'll pick future suggestions to match. We use this only for product suggestions, and you don't need to write anything about your health. Your welcome offer, {WELCOME_OFFER}, is valid until {EXPIRY_DATE}. {SIGN_OFF}

A sealed shipping box on a table, a team member holds it up to the camera · “Today's box: new trial sizes”

Headline 1: Serum Range Headline 2: {BRAND} Face Serums Headline 3: Texture and Size on Page Headline 4: Ingredient List on Every Item Headline 5: Trial Size Options Description 1: Dropper and pump serums; size, texture, and order of use on the product page. Description 2: The full ingredient list and period after opening are on the page.

Opening · “Hi {CONTACT_NAME}, this is {NAME} from {AGENCY_NAME}. I saw {BRAND}'s serums on Instagram. Do you have two minutes? I'll tell you why I'm calling.”

Eyebrow: {BRAND} Headline: {BRAND_PROMISE} Subtext: {PRODUCT_GROUPS}. Every product page lists the full ingredient list, order of use, and period after opening; if you're not sure where to start, write to us on {ADVICE_CHANNEL}. Primary button: {PRIMARY_CTA} Secondary button: Ingredient guide