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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

All items

IndustryRestaurants and cafés

Industry

Industry groupLocal services and hospitality

Industry group

Topic
Sort:Recommended

Restaurants and cafés

1,128entries in total

Industry page45 prompts37 files

items
31
hooks
495
templates
191
scripts
90
checklist items
352
  • Copy template15 min

    16 copy and message templates for restaurants

    New dish caption

    {DISH} is on the menu this week. {INGREDIENT_STORY} Chef {CHEF_NAME} added it because {REASON}. Available for weekday lunch and dinner. Tap the link in our bio to book a table.

    16 templates · 6 groupsMembers only

  • Message template20 min

    WhatsApp and DM replies

    Copy-and-fill booking form

    Hi {NAME}, welcome. To speed up your booking, just copy the lines below and fill them in: Full name: Date and time: Number of guests: Seating preference (garden / indoors): Notes (allergies, high chair, special occasion): As soon as your message comes in, we'll check the table and confirm within {CONFIRMATION_TIME}.

    23 templates · 5 groupsMembers only

  • Script20 min

    10 video and phone scripts for restaurants

    0-2sMaking the signature dish (30s)

    Close-up of the dish's strongest moment (sauce pour / sizzling pan). On-screen text: "How we make {DISH}"

    10 scripts · 2 groupsMembers only

  • Checklist15 min

    A 37-point restaurant marketing checklist

    • The Instagram bio shows the neighborhood, cuisine, hours, and a single booking method.
    • The bio link gets to the menu and booking in two taps.

    37 items · 6 groupsMembers only

  • Hook bank12 min

    Reels and short-video openers

    That sizzle is the meat's first second in the pan. We wait 90 seconds to flip it.

    50 hooks · 5 groupsMembers only

  • Copy template20 min

    Caption templates

    Myth correction

    People say {MYTH}. In a kitchen, it works a little differently. {THE_FACT} We see it every day while making {DISH}: {KITCHEN_EXAMPLE}. If you try it at home, watch one thing: {TIP}. Questions? Leave them in the comments; Chef {CHEF_NAME} answers.

    20 templates · 5 groupsMembers only

  • Message template20 min

    Review and reputation replies

    Review that names a dish

    {NAME}, your review got read out loud in the kitchen this morning. Chef {CHEF_NAME} was happiest about what you said about the {DISH}; {DISH_DETAIL} was added at the chef's insistence. The dish is on the menu through {PERIOD}. Hope to see you again.

    22 templates · 5 groupsMembers only

  • Script30 min

    Reels and TikTok scripts

    0–3sFour hours of soup, 30 sec

    6:30 a.m., a big pot on the stove, the wall clock in frame · ‘This soup starts 4 hours before service’ · ambient sound, no talking

    20 scripts · 5 groupsMembers only

  • Checklist20 min

    Campaign setup and launch

    • The business owns the ad account and the business portfolio; the agency and team members are added only as partners.
    • The Facebook Page and the Instagram account are connected to the ad account and selected as the ad identity.

    53 items · 6 groupsMembers only

  • Hook bank12 min

    Objection and hesitation hooks

    Why does the breakfast spread cost what it does? We go through where every dish on the table comes from.

    50 hooks · 5 groupsMembers only

  • Copy template25 min

    Meta ad copy

    Weekday breakfast

    Primary text: Breakfast without the Sunday line: we serve it every weekday, {BREAKFAST_HOURS}. On the plate: {BREAKFAST_ITEMS}, with the teapot refilled at your table. Good before work in {NEIGHBORHOOD} or for a morning meeting. Headline: Weekday breakfast, no line Description: Tap to book a table

    21 templates · 5 groupsMembers only

  • Message template25 min

    Email and SMS templates

    Newsletter welcome email

    Subject: Welcome to our list, {NAME} Preview: Two emails a month at most: menu news and notes from the kitchen Hi {NAME}, Thanks for joining our list. We'll send you two emails a month at most: dishes joining the menu, themed-night dates, and notes from the chef. In the meantime, three things worth knowing: Bookings: {BOOKING_METHOD} Kitchen closes: {KITCHEN_CLOSE} The weekday lunch menu goes up on our profile every day at {MENU_TIME}. You can unsubscribe anytime with the link below. {SIGNATURE}

    21 templates · 6 groupsMembers only

  • Script35 min

    Video ad scripts

    Lunch menu, 15 sec

    directions taps · Get directions

    20 scripts · 5 groupsMembers only

  • Checklist20 min

    Content production and shoot day

    • The list of dishes to shoot is approved by the chef, with prep time and shooting order written down for each.
    • The shoot is scheduled outside service hours (before opening or in the afternoon lull), and the kitchen and register staff were told.

    53 items · 6 groupsMembers only

  • Hook bank12 min

    Myth and curiosity hooks

    Searing doesn't seal juices in. What it actually does is build color and flavor.

    50 hooks · 5 groupsMembers only

  • Copy template25 min

    Google Ads and search copy

    Turkish breakfast by area

    Headlines: {NEIGHBORHOOD} Turkish breakfast Book a breakfast spread Weekends from 8:30 a.m. A 14-dish breakfast table Tea refilled at your table Descriptions: A Turkish breakfast spread within walking distance. Book your weekend table on WhatsApp. Cheese from {CHEESE_SOURCE}, bread baked fresh each morning. Menu and prices online.

    21 templates · 6 groupsMembers only

  • Script30 min

    Story sequences

    Frame 1Morning opening, 6 frames

    6:30 a.m., a pot on the stove, the wall clock in frame · ‘{TIME} until opening’ · none

    20 scripts · 5 groupsMembers only

  • Checklist20 min

    Profile, website, and Google Business audit

    • The username and display name include the venue name and neighborhood, and the account turns up when you search the business name.
    • The bio states the neighborhood, cuisine, hours, and a single way to book.

    56 items · 6 groupsMembers only

  • Hook bank12 min

    Behind-the-scenes hooks

    When the produce supplier arrives, the first thing we check isn't the invoice. It's the bottom of the crate.

    50 hooks · 5 groupsMembers only

  • Copy template25 min

    Website and landing page sections

    Homepage hero

    Headline: Your neighborhood kitchen in {NEIGHBORHOOD}: breakfast, lunch, and dinner Subheadline: We open at {OPENING_TIME}. The lunch menu changes every day, and dinner is by reservation. We're a {WALK_TIME}-minute walk from {LANDMARK}. Primary button: Book a table Secondary button: See the menu Line under the buttons: We also take bookings on WhatsApp: {WHATSAPP}

    25 templates · 5 groupsMembers only

  • Script35 min

    Sales call and voice message scripts

    Answering at the peak hour, 30 sec

    turn the call into a booking in 30 seconds · confirmation message

    20 scripts · 5 groupsMembers only

  • Checklist15 min

    Lead follow-up and sales process

    • A first-reply target is written down for service hours (for example, 15 minutes), and outside service hours the next-morning reply time is set.
    • WhatsApp, Instagram messages, phone calls, and web forms are tracked from a single list or a single inbox.

    50 items · 6 groupsMembers only

  • Hook bank12 min

    Seasonal and local hooks

    January: everyone's staying in after New Year's. A new reason for weekday evenings.

    50 hooks · 5 groupsMembers only

Members get every item in full

Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.