1,000+ hooks, templates, scripts and checklist items for every industry

ScriptGyms and personal training38 min

Sales call and voice message scripts

25 scripts · 6 groupsMembers only

ChecklistHair and beauty salons20 min

Lead follow-up and booking process

• The target time for the first human reply during business hours is written down and visible on the coordinator's desk (for example, 15 minutes).
• The after-hours auto-reply is on and includes opening time, the online booking link and the photo-for-price instructions.

48 items · 6 groupsMembers only

Copy templateReal estate25 min

Website and landing page sections

20 templates · 5 groupsMembers only

Hook bankInterior design and renovation12 min

Process and behind-the-scenes hooks

The five photos we take at a site visit. Every one of them ends up being useful.

50 hooks · 5 groupsMembers only

ScriptAutomotive35 min

Sales call, phone, and voice message scripts

18 scripts · 6 groupsMembers only

ChecklistRestaurants and cafés15 min

Lead follow-up and sales process

• A first-reply target is written down for service hours (for example, 15 minutes), and outside service hours the next-morning reply time is set.
• WhatsApp, Instagram messages, phone calls, and web forms are tracked from a single list or a single inbox.

50 items · 6 groupsMembers only

ChecklistHotels and stays18 min

Lead follow-up and sales process

• WhatsApp, Instagram DMs, email, and phone are collected in one place, and no channel lives on a separate phone.
• The first-reply target during business hours is written down, for example 5 minutes, with an after-hours greeting and a next-morning time set.

48 items · 6 groupsMembers only

Hook bankTours and travel agencies11 min

Process and behind-the-scenes hooks

How many drafts does a tour itinerary go through before it's written?

50 hooks · 5 groupsMembers only

Copy templateWeddings and events25 min

Website and landing page sections

20 templates · 5 groupsMembers only

ScriptPhoto and video studios42 min

Sales call and voice-note scripts

26 scripts · 6 groupsMembers only

ChecklistLocal services18 min

Lead follow-up and sales process

• A first-response target for urgent jobs is written down (say, 5 minutes during hours), and the person on the phone is named on the shift schedule.
• Planned-job requests get a first reply the same day, within 2 hours at the latest during business hours.

48 items · 6 groupsMembers only

Hook bankSchools and courses10 min

Process and behind-the-scenes hooks

6:15 a.m.: the security guard turns on the first light at school. What's the next job?

50 hooks · 5 groupsMembers only

ChecklistGyms and personal training18 min

Lead follow-up and sales process

• Requests from forms, WhatsApp, DMs, phone, and the front desk land in one place (CRM or shared sheet) with the source field filled in.
• The first-response target during opening hours is written down (say, 15 minutes), and one person counts waiting requests every morning.

53 items · 6 groupsMembers only

Hook bankHair and beauty salons10 min

Process and behind-the-scenes hooks

What happens in the first three minutes after a booking message reaches the coordinator's desk?

50 hooks · 5 groupsMembers only

ChecklistReal estate17 min

Weekly and monthly performance review

• Last week's spend, leads, and viewings are in one table.
• Leads by source (portal, Meta, Google, referral) were compared with the week before.

46 items · 6 groupsMembers only

Copy templateInterior design and renovation20 min

Profile and business profile copy

22 templates · 4 groupsMembers only

ChecklistAutomotive20 min

Weekly and monthly performance review

• The review slot is fixed (for example, Monday at 10:00 for 30 minutes), with the ad, sales, and service owners together.
• The same date range (Monday through Sunday) is selected in the ad dashboard, CRM, listing sites, and phone records.

51 items · 6 groupsMembers only

Hook bankRestaurants and cafés12 min

Seasonal and local hooks

January: everyone's staying in after New Year's. A new reason for weekday evenings.

50 hooks · 5 groupsMembers only

Hook bankHotels and stays11 min

Process and behind-the-scenes hooks

There's an order to making a hotel bed: the sheet corners come first.

50 hooks · 5 groupsMembers only

Copy templateTours and travel agencies25 min

Profile and business profile copy

24 templates · 5 groupsMembers only

ChecklistWeddings and events18 min

Weekly and monthly performance review

• Each campaign's spend was compared with the weekly budget plan, and if it drifted by more than 20 percent, the reason was written down.
• The account quality screen was checked for ad sets with limited delivery or limited learning.

48 items · 6 groupsMembers only

ChecklistPhoto and video studios18 min

Weekly and monthly performance review

• On Monday morning, the last 7 days of spend, inquiries, and cost per inquiry by service from Meta and Google went into one sheet.
• The next 8 weeks of bookings were pulled from the calendar, open days and time blocks listed by service, and the ad budget approved against them.

49 items · 6 groupsMembers only

Hook bankLocal services12 min

Seasonal, calendar, and local hooks

Last week of September: the boiler you had serviced last year is due again.

50 hooks · 5 groupsMembers only

Copy templateSchools and courses20 min

Profile and business profile copy

20 templates · 6 groupsMembers only